National, 22nd October 2024: Saridon, the No1 brand in the Headache pain market is now all set to expand its reach into the broader body pain category with the launch of “Saridon Head and Body.” This strategic move reflects the brand’s dedication to providing comprehensive pain relief solutions, designed to meet the diverse needs of consumers seeking effective relief for both headache and body pain. With this expansion, Saridon continues to reinforce its reputation as a trusted leader in pain management.
In today’s fast-paced world, there is an increasing demand for innovative solutions that address unmet needs in various aspects of life. The rise of lifestyle-related challenges, such as stress, fatigue, and health concerns, highlights the urgency for a new product that can seamlessly integrate into daily routines and offer tangible benefits. Research Insights also highlights that In India 4 out of 10 people suffer from Body pain making the launch of Saridon Head & Body timely and paramount.
What makes the launch even more exciting is Saridon’s innovative collaboration with renowned music producer Mayur Jumani. This collaboration marks a unique fusion of science and art, with Mayur Jumani revamping Saridon’s classic jingle to the new and catchy “Sirf Ek Saridon, Aur Har Dard Se Araam.” His vibrant and engaging music is designed to resonate with a broad audience, making the message of relief both accessible and entertaining whilst promoting their new objective of overall body pain relief.
Insights from the Saridon Headache Report, conducted by Hansa Research, reveal that 1 in 4 people hide their headaches and continue their day, with 93% experiencing increased pain due to elevated stress levels. Additionally, 1 in 3 individuals have noted a rise in stress post-pandemic, underscoring the relevance of Saridon Head and Body. Data also shows that Low-Income Consumers (LICs) suffer more from fever (58%) and body pains (48%) compared to headaches (43%). They often rely on OTC remedies for these issues, indicating a demand for a versatile pain relief product. On further analysis by Metrixlab apart from headache most severe pains are joint pains, neck and period pain which are seen to be the most frequent in current times. This advanced solution delivers comprehensive relief from both headaches and body pain, addressing the urgent need highlighted by recent data.
Ritu Mittal, Marketing and Digital Head for India at Bayer Consumer Health Division, stated, “We are excited to announce the launch of ‘Saridon Head and Body’ in collaboration with the very talented Mayur Jumani. His creative expertise and engagement with the audience perfectly aligns with our commitment of making innovative health solutions more accessible. In today’s fast-paced world, where individuals face increasing stress and demanding schedules, Saridon Head and Body addresses the growing need for effective and comprehensive pain relief. Music, just like Saridon Head and Body, can offer relief and comfort, enhancing overall well-being in a complementary way. This partnership highlights our dedication to advancing pain relief solutions and engaging with today’s consumers. Strategically, it allows us to use music’s emotional impact to amplify our brand message and reinforce Saridon’s role as a trusted solution for comprehensive pain relief.”
Mayur Jumani, Music Producer and Composer, on the partnership: “Collaborating with Saridon for the launch of ‘Saridon Head and Body’ is a remarkable opportunity. As a music composer, I am dedicated to creating content that not only entertains but also adds value to people’s lives. Music has the power to heal and uplift, just as Saridon provides effective relief from pain. Revamping the classic jingle to ‘Sirf Ek Saridon, Aur Har Dard Se Araam’ represents a perfect fusion of music and wellness, and this partnership beautifully combines both elements to communicate a message of holistic pain relief.”
Mayur’s campaign garnered significant reach on social media, engaging over 2 million users and generating over 38K interactions, amplifying the product’s visibility.
Saridon, a trusted name in pain relief, has been providing effective solutions for decades. With a legacy of reliability and innovation, Saridon continues to evolve to meet the needs of modern consumers, ensuring they can lead pain-free and productive lives.
