27th, February 2023: Skinella, one of India’s leading skincare brands, has come up with the First Love contest as a part of its latest campaign to promote the concept of self-love amongst teenage girls and young women to reinforce the importance of loving oneself first . The ongoing contest has received participation from over 1500 people and will continue to solicit participation until the 7th of March 2023. The winner will be announced on International Women’s Day, 8th March 2023.
The ‘First Love’ contest consists of three rounds. To take part in the contest, the participants need to register themselves and complete their profiles. This will help them earn 100 points and further progress in the contest.
In the first step, they have to answer five questions about themselves to earn 50 points. For the second round, the participants have to make a match with Skinella products which will give them another 50 points. The contest concludes with a simple yet quirky task of writing a heart-warming love letter appreciating themselves. On completion and submission, participants will earn 100 scores that will help them move ahead in the contest.
The participants can have a real-time update on the contest through the dashboard on the brand’s website. The points achieved at the end of the contest and the content of the love letter will be the criteria for the selection of the winners. The participant meeting both the parameters will be announced as the winner and will be rewarded with Rs. 1 lakh prize money.
Speaking on the same, Ms. Dolly Kumar, Founder & Director at Cosmic Nutracos Solutions Pvt. Ltd, the parent company of Skinella, said, “We at Skinella are staunch believers in self-love, and what better occasion could there be than the Valentine’s month to celebrate it. We believe that love can power great miracles and make the world a better, happier place. Our ‘First Love’ contest is aimed towards promoting the importance of self-love among teenage girls and young women so that they appreciate themselves and love themselves first. Through this contest, we wish to bring about a change in the perceived notion of ‘first love’ being not only the person they love in a numerological order but, in fact, themselves.”
Skinella’s products are clean and prepared with the power of superfoods for healthy, radiant skin. Through this campaign, the brand intends to help women understand the importance of self-love so that they can love themselves unconditionally.
