Mumbai, 10th June 2022: SkinKraft Laboratories, India’s first AI enabled customized beauty and personal care brand, expands its product portfolio with the launch of new category Bodycare range. The range comprises of Body Wash, Body Care, Body Lotion and Body Scrub.
The personal care industry has taken a beating of the COVID pandemic much like every other industry, however, the resilient revival of the economies has led to a sharp uptick in the personal care industry. India’s beauty and personal care market, estimated at $25.9 billion in 2020, is projected to reach $32.7 billion by 2023, growing at a CAGR of 8.1 percent. At SkinKraft, we have seen a significant growth during the pandemic and have expanded our distribution channels even further. The pandemic simply shifted the interest of consumers and made home delivery even more important. Even as we expected a growth, due to COVID, the pace increased as we relied primarily on digital platforms.
Chaitanya Nallan, Co-Founder & CEO, SkinKraft Laboratories said, “With the rise in awareness about holistic wellbeing among people in India, the spending on beauty & wellness products and services has increased. We are getting a phenomenal response from our consumers for our skin and hair care regime. Currently, 30% of our orders fall under repeat purchases monthly. As part of our product expansion plan, it was essential for us to add a new category and enlarge our product footprint. Hence after thorough research, we launched a new product category – The body care range.”
Just like every individual is different, their skin & Hair is also different. But the majority of the personal care products are mass-produced. So, to overcome this scenario and to provide Indian men & women with customized products, SkinKraft was founded. India’s first customized regimen that tailors evolving needs, SkinKraft’s products are backed by science and 10,000 hours of research, and successfully tested ingredients to enhance the skin and hair current health.
The range consists of the following:
Body Wash: Oil Balance Moisture Burst Body Wash for oily skin features a lightweight formula that doesn’t weigh the skin down or make it rough after a wash and the Moisture Reload Daily Body Wash for normal to dry skin is a sulfate-free formula that is mild on the skin.
Body Lotion: Aloe Light Daily Body Lotion is made with natural ingredients that effectively relaxes skin tightness caused by harsh soaps and the Hydra Endure Plant Butter Body Lotion is formulated with potent hydrating ingredients that offer rich, long lasting hydration to the skin.
Body scrub: Glow Activate Coffee Body Scrub is specially formulated to remove dull and dead skin build-up without causing any irritation to the body and the Switch-On Glow Gentle Body Scrub is infused with coconut shell powder which is a gentle, natural exfoliator that removes older skin cells on the surface, thus eliminating dullness, roughness and dryness.
The range is priced at INR 449-599/-
The collection will be available on https://skinkraft.com/ and Amazon
