ŠKODA AUTO India, a leading vehicle manufacturer, has launched an integrated campaign to promote the debut of its latest sedan, the ŠKODA SLAVIA. SLAVIA delivers an unrivaled driving experience, with an exquisite blend of current fashionable design, magnificent interiors, tremendous performance, and cutting-edge technology.
Publicis Worldwide India created and executed the campaign, which is based on the primary idea that the car that is in your heart, is the car that really matters. The campaign TVC follows the protagonist as he builds his dream car from the time he was a toddler till he discovers the SLAVIA. The SLAVIA is a game-changer in the sedan market, with state-of-the-art craftsmanship and astonishingly exquisite aesthetics.
The advertisement is part of the 2.0 philosophy of ŠKODA AUTO, which is “Made of What Really Matters.”
“We wanted to revitalize the de-growing sedan market and bring back the love for sedans,” Tarun Jha, Head of Marketing, ŠKODA AUTO India, stated at the launch of the integrated campaign. With its gorgeous style and class-leading features, the ŠKODA SLAVIA is the ideal vehicle to make owning a sedan desirable. We took use of a common human insight: as children, the first car we envisage is a sedan rather than any other body style. This adoration and interest last the rest of our lives.”
Vikash Chemjong, National Creative Director, Publicis Worldwide India, when speaking about the campaign said, with all that the SLAVIA has to offer – be it the room, the style, the power, and the presence, it all feels so correct that it is the automobile that we always had in mind since we were youngsters, It was the car we’d always desired without realizing it.
Raghav Meattle, a prominent Indie music musician and finalist of The Stage (India’s only English singing reality program), sings a unique soundtrack composed by audio and music production business: The Jamroom. For its nationwide premiere, the campaign will use all necessary mediums, including national and regional television, print, outdoor, radio, digital, and social media.
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