SleepyCat, India’s leading D2C sleep solutions brand, launches its campaign ‘Champions Are Also SleepyCats,’ highlighting how upcoming Cricket Champions Ruturaj Gaikwad and Harleen Deol rely on their SleepyCat Ultima Mattresses for the most peaceful sleep. Which, many of us may not realize, is the exactly important to their performance as all of their hard work and training.
The campaign features champion cricketers Ruturaj Gaikwad and Harleen Deol, who are future stars in the Indian cricket who desire to create their legacies. The video focuses on their objectives and dedication to their sport, as well as how REST is actively practiced in their hectic schedules, without compromise! These champions rely on the SleepyCat Ultima Mattress, which gives comfort and support along with cutting-edge CoolTECTM fabric to keep the body 4o cooler, and DeepTouch Pressure Technology, which provides 7-zone support while asleep.
By collaborating with these skilled & talented sports athletes, SleepyCat stands out as unique in a field saturated by Bollywood star sponsorships. Extreme hard work and fitness are exemplified by Ruturaj & Harleen, which is evident to their audiences as well. But the most important thing is hidden from view—their rest and recovery.
SleepyCat recognized that in India, prioritizing “rest” first is often seen as being “lazy.” Many Indians believe that if you aren’t working hard all the time, you’re failing. The company aims to challenge this norm and make guilt-free rest an equal priority. The brand balances what we see when we think of sportsman hours of training, team meetings, and multiple tournaments what we don’t see, which is that they prioritize their REST. This is done in both of the campaign videos.
Ruturaj Gaikwad, India’s right arm off the breaker, reveals the secret to his on-field skill. SleepyCat Ultima Mattress provides the perfect backdrop and sleeps help. Ruturaj is seen experiencing the advantages of cutting-edge CoolTECTM Fabric Technology.
The Indian Women’s Cricket Team’s maestro Harleen Deol on her SleepyCat mattress. Expressing what it takes to be excellent at your game, she reveals what matters – and a good night’s sleep. The team uses India’s First CoolTECTM Fabric for their mattresses.
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