Bangalore, February 2025 – Sleepyhead, the young, colourful, sleep and lifestyle solutions brand, has launched a first-of-its-kind experiential store in Koramangala, Bangalore. The new space resembles a modern-day upscale apartment, where each room is meticulously designed to showcase the wide range of solutions from the brand.
After capturing the imagination of the young audience online, Sleepyhead is now reimagining offline shopping with its innovative new store in Koramangala. The space offers an immersive experience where visitors don’t just browse but truly ‘feel’ the comfort. Taking the store experience even further, Sleepyhead offers an exclusive corner for content creators to create gram-worthy content. From plush recliners to edgy sofas, every corner of the store is designed for indulgence, making it the ultimate hangout spot for shoppers and content creators alike.
Featuring a curated range of recliners, sofas, mattresses, beds and home essentials, the store invites visitors to explore and adopt the Sleepyhead way of living. It’s a leisure lounge that invites customers to explore an elevated shopping experience.
Speaking about the launch, Mr. Sridhar Balakrishnan – CEO, Duroflex Group said, “Building on the success of our first two stores, we’re thrilled to launch our third Sleepyhead store in Bangalore. This launch is a part of our strategy to create immersive, experience driven spaces that go beyond traditional shopping. The new store promises a truly interactive experience that connects with our audience on a deeper level — seen for the first time from a brand in the sleep and comfort solutions category. At Sleepyhead, alongside offering quality mattresses and furniture; we’re also creating memorable moments that resonate with our consumers. This expansion allows us to reach a broader audience while embodying our youthful, quirky and digital-first brand identity.”
Koramangala marks the beginning of an exciting new chapter for Sleepyhead, with further plans to expand into key high-footfall areas, bringing the brand’s unique interactive retail experience to more locations. Every visit promises a memorable experience, making Sleepyhead the perfect blend of style, comfort and community – a place that truly resonates with today’s generation.
