One of India’s leading Indian private life insurers, Bajaj Allianz Life Insurance, recently launched a first-of-its-kind revolutionary technology service in the insurance industry ‘Smart Assist’. The service will help buyers to connect with the Company, through a secure screen sharing feature, to gain real-time assistance on completion of their buy journey, anywhere. Smart Assist is intended to help customers know all about their product while relishing virtual assistance and maintaining the social distance protocol.
Smart Assist is intended to offer assistance to customers, especially first-time digital users, at a time when face-to-face meetings are becoming a challenge due to the pandemic. The service is accessible on the Company’s app that its sales representatives use – INS-tab. The link of Smart Assist is sent to customers who’d like to get any help while moving ahead in their journey to get their Life Goals Done with Bajaj Allianz Life. Customers can view product brochures, and also connect with senior experts using Smart Assist. This revolutionary service is framed to boost the digital experience of customers and further delight customers interacting with the company.
Tarun Chugh, Managing Director, and CEO of Bajaj Allianz Life said that the business environment has transformed significantly since the pandemic, and it is vital to act on the changing customer’s behaviors. The company is dedicated to building agile business processes to meet the new needs, and Smart Assist is an added step in that direction. The innovative tech-enabled service is designed to provide a superior service experience. Bajaj is confident it will play a vital role in keeping the life goals of the customers on track, regardless of the limitations due to the pandemic.
Smart Assist co-browsing service allows personalized engagement with customers in a completely secure environment, with end-to-end encryption. All a customer needs to do is accept and then click on a link shared by the Company to start the co-browsing session. The easy-to-use screen sharing feature permits even non-tech-skewed customers to examine the product that is being discussed. These things take place in real-time, helping customers to completely understand the product they are looking at to start their Life Goals journey.
In case if a customer would like to make any changes during the proposal filing process, they can easily highlight it to the sales representative through an in-built chat window and get it corrected. Another important benefit of this service is that if the customer wants to connect with an expert who is beyond the Company’s sales representative, then he or she can connect with a Company expert in real-time on the same interface.
