The film has been conceptualised by FCB Kinnect
In celebration of International Women’s Day, SMART Bazaar launched their 4th film in their #JeeLeZara series. The campaign’s long-term objective is to make women realize the power they have over their own lives. The film encourages them to embrace moments of leisure and indulge freely without guilt. Through compelling storytelling and relatable messaging, the film aims to inspire women to prioritize their leisure time too!
To watch the film, click here:
https://www.youtube.com/watch?v=L4m1NNSDm4k
Here’s what Damodar Mall, CEO, Reliance Retail Value Format, expressed,
‘‘Most family members, especially men, take the woman’s time and attention for granted. With a light-hearted story, SMART Bazaar nudges women and family members to respect breaks women also needs. To woman, SMART Bazaar says #JeeLeZara!”
Here’s what Mr. Lalatendu Panda, CMO of Reliance Retail Value Format, expressed,
“…Our #JeeLeZara series over the years has always aimed to leave a simple message that the truest form of independence is when a woman takes decisions for herself without taking any validation from anyone. Our 4th film in the installment delves into a beautiful insight that women are often clouded with thoughts of chores and responsibilities even when they are taking a break. This film reminds them to take time out for themselves.
On the release of the film, Ashish Tambe, Executive Creative Director at FCB Kinnect, shared, “The beauty of the film lies in the way in which a real insight resonates softly but surely. The realization that work never leaves a woman’s mind pushes the viewers towards an affirmative action; for men it is a realization that they need to do their bit as partners, while for a woman it is a nudge that she can simply claim what has always been hers for the taking.”
