27th July, Hero Electronix’s Qubo, a smart devices brand bringing the best of technology to Indian consumers and enabling an unparalleled convenience along with comfort in their daily lives, has cemented its leadership announcing a record threefold Y-o-Y growth. Started in 2019, Qubo today is operating with an annual recurring revenue (ARR) of over INR 130 crore and has successfully deployed a whopping 3,50,000+ devices across 100+ cities till date.
Powered by its unique proprietary tech stack, Qubo today offers a diverse portfolio of products across categories including Smart Home Devices, Auto Accessories and Lifestyle Gadgets. What’s incredible here is that almost all components of this tech stack including Software, Apps, Cloud, Device Hardware have been developed in-house, most of it at their state-of-the-art Qubo Innovation Center in Noida. This distinctive approach sets Qubo apart and showcases its commitment to innovation and self-reliance in the smart connected technology space – launching new products at a fairly quick pace while continually deploying software upgrades catering to relevant Indian use cases.
In fact, the brand has delivered a string of new launches over the past couple of months including an AI-powered Bullet Camera, WiFi Lock Gateway for remote door unlocking, an Automatic Foaming Soap Dispenser, wireless Power Banks – further solidifying its expansive Smart Home & Lifestyle portfolio.
The homegrown brand focuses heavily on data privacy and security, while adhering to strict standards for data transmission and storage. Qubo, in totality, has sold more than 3,50,000 devices till date and in the process garnered over 15,000 5-star online reviews. Already a market leader in the Smart Door Locks, Video DoorBells and; Dashcams categories, Qubo is also witnessing fast growth in other categories including Smart Security Cameras, Lifestyle Accessories etc.
Commenting on the announcement, Nikhil Rajpal, CEO, Hero Electronix said “As a homegrown brand, our goal at Hero Electronix is to accelerate the adoption of smart products, thereby adding convenience and value to consumer’s daily lives. Since our inception, we have experienced continuous growth in technology, innovation, and product portfolios. We are determined to maintain this momentum and further expand our ecosystem of connected devices, all powered by Indian design, software, storage, and manufacturing. I take great pride in my team and extend my gratitude to our consumers for their unwavering support, which has boosted our confidence and enabled us to realize our vision of Make In India, resulting in significant growth.”
Throughout the years, Qubo has remained steadfast in its commitment to the Make in India initiative, with almost its entire range of products being manufactured in the country. Moreover, in its endeavor to be present where consumers are, Qubo today has a well-balanced omni-channel presence across all major marketplaces, its own D2C website and at over 2500 stores in 30+ cities.
