The gaming industry is a one of the largest growing industry with approximately 2.7 billion gamers all across the world and counting. This list of gamers includes mobile gamers, console players, and steamers and their numbers keep growing as gaming becomes more popular.
Gaming is an interest that has attracts a wide spectrum of population. Although these 2.7 billion population can serve as potential clients for the Smart TVs advertisement, many of the prospective clients are currently out of reach. That is to say, reaching out to these enthusiastic audience for advertising is not a cake walk.
However, insights from Samsung Ads have demonstrated how a shifting streaming environment and Smart TVs usage are enabling marketers to come closer to and connect with gamers. Anticipating a continuous increase in this trend, Samsung is making investments consistently to improve and increase SmartTV gaming feature and pixel pitch for the gamers. During this year’s Consumer Electronics Show, Samsung announced the launching of the Samsung Odyssey Neo G9 Gaming Monitor (CES).
Currently, only Samsung shows advertisements on its television sets in India through its advertising subsidiary, Samsung Ads. The opportunity to capture the audience on consumption of technology, travel, and eating is evident for advertisers, reaching gamers has proven difficult. The gamers spend 80% of their time with their TVs but their involvement is in digital area which is hard for traditional TV advertisers to crack.
But this has a positive role to play. It’s one of the main reasons gamers are so enthusiastic and engaged when playing. Besides, it boosts the value of advertisements that may be given before and after a gaming session. In essence, data helps the companies to figure and target the gamers outside of gameplay and helps marketers to forecast where they will be throughout non-gaming Smart TV interaction.
With a steep rise in demand for Smart TVs, brand marketers may attempt to get their hands on the population of gamers. Advertisers may use Samsung Ads’ first-party data to ensure an effective interaction with the gaming consumers. Samsung can target families with actively connected game consoles in a new way. This provides maximum reach, which is crucial as ad budgets become increasingly constrained. Advertisement of televisions embark on the powerful tactic of linear advertising. However, gamers, who are sometimes referred to be “early adopters” of new technology developments, prefer streaming content.
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