Mumbai, 2nd February 2022: Following the success of its breakout season in 2020, the long-awaited second season of the digital-only singing reality show, “Smule 123 Riyaaz” will start from February 2, 2022, Smule and iDiva announced here today. In the upcoming season, “Smule 123 Riyaaz” will be inviting aspiring singers of all ages and demographics to participate and entertain viewers with their musical talent.
This season, “Smule 123 Riyaaz” welcomes top recording stars and music industry legends as mentors, including singer and composer Amaal Mallik, Badsha’s Golden, singer-songwriter Aastha Gill, and Riyaaz veteran Lisa Mishra to lead a fresh set of passionate singers on an artistic journey to realise their dreams.
“The power of music has never been more prevalent – or needed – than in today’s world,” said Antoaneta Hristova, senior director of marketing, Smule Europe and Asia. “We’re incredibly proud to offer a platform where millions of people come to sing their favourite songs everyday, and are excited to partner with iDiva yet again in search of the freshest new talent in India. This season promises to dazzle, with unparalleled talent and inspiring performances – all in pursuit of discovering our next “Smule 123 Riyaaz” music video superstars!”
Commenting on the initiative, Viral Jani, EVP & Country Head India, TImes Bridge, said, “In our effort of immersing Smule in India’s multi-lingual music culture, we are thrilled to co-create this unique IP for Smule with ILN Studios. With this initiative, our endeavour is to celebrate the power of music in bringing communities together. The property aims to truly democratise music and talent recognition in today’s digitally connected world.”
“Smule 123 Riyaaz” is one of the most inclusive and easy to join reality singing shows for emerging singers. Contestants can avoid the travel, long queues, auditioning and paperwork required to compete in other reality shows to focus on the most important part – singing! Participation is simple – just download the Smule app on your phone, sing a duet with the mentor of your choice and share your singing talent with the world. “Smule 123 Riyaaz” is a six-week contest, with 18 chances to win. Winners will be featured in an original song and music video alongside their musical mentors.
“From launching India’s first digital cover with iDiva & MensXP to now reimagining reality TV for the digital audience, ILN and ILN Studios have been redefining conventional media and content formats. Smule 123 Riyaaz started 2 years ago as an experiment in the same direction and today it is one of the most loved and participated digital shows in India.” Adds Gaurav Bansal, Business Head, ILN Studios.
The success of this unique show is due in large part to its simplicity, which sets “Smule 123 Riyaaz” apart from other reality singing competitions. The show’s philosophy says it all: Aao. Gao. Chha Jao. The instant gratification, recognition, and promise of creating superstars overnight is what makes “Smule 123 Riyaaz” unlike any other. Join in as “Smule 123 Riyaaz” discovers new singers and entertains audiences with breakout talent on the national stage.
