Snapchat, the go-to social media app since the very beginning, has now come up with a new feature called ‘Open your Snapchat’ which intends to add creative and personal lenses. Snapchat has had its disappearing photos or videos feature since the beginning.
Eventually came the filters that kept everyone on the hook and no one could get over that fun in a long time. These filters included some fun, cute, and trending filters. This same theory applies to ‘Open your Snapchat’. Except that this has more fun and cultural aspect.
These fun lenses were released on July 30th as a Marketing Campaign across U.S, UK, and Mexico. Today onwards India also gets to experience the magic and the fun in these lenses.
‘Open your Snapchat’ stands out different from other marketing campaigns of Snapchat because of its involvement in socially relevant and culturally appropriate factors with humor being the best friend.
Indian Snap chatters are going to have a great time snap chatting because this ‘Open your Snapchat’ feature includes cool and fun Indian phrases, daily lingo, and Indian go-to savage dialogues. This feature is available in English, Hindi, and Hinglish.
Some of the lenses along with its phrases include the ‘Daadi cool’ lens, ‘Desi Munde’ lens, ‘Beta Aunty ko Dance Karke Dikhao’ lens, and many more. This great and recent feature is out to make snap chatters experience vividly and have so much more fun than what they have been already having.
These experiences are going to be exciting and fun when Indian Snap chatters share their present with their family and friends. Videos or photos can now be designed, activated, and be created in much more exciting ways that Indian snap chatters can now rely on using Snapchat when they need their loved ones to know how great and how exactly they are feeling with these delightful lenses.
In a diverse country like India with so many festivals such as Diwali, Holi, Onam, Pongal, Navratri, etc, this marketing campaign creates just the reason why Indians should look forward to the wonders Snapchat can bring into our lives.
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