Sobhita Dhulipala set to walk for Magnum India at Cannes Film Festival

Building on the illustrious heritage of crafting exquisite premium
ice creams, Magnum India has geared up to dazzle at the prestigious Cannes Film Festival
alongside – Sobhita Dhulipala. The collaboration promises to merge indulgence with
elegance, promising an unforgettable experience of luxury and style.
With a legacy deeply rooted in fashion and luxury, Magnum believes a day without pleasure
is a day lost. Through this association, Magnum aims to dive deeper into the realms of
passion, pleasure, creativity, and versatility.
In addition to Sobhita captivating appearance on the brown carpet, she will be attending the
exclusive Magnum party and the Magnum lounge with celebrated names like Troye Sivan
and Mura Masa. It is a night of custom-dipped decadence, mind-blowing installations and
pleasure stations designed to transport Pleasure Seekers to immerse in a world of indulgence
and allow themselves to go Wherever Pleasure Takes You.
Partnering with Sobhita Dhulipala for this year’s Cannes Film Festival embodies everything
Magnum ice cream stands for—sophistication, boldness, and the pleasure of indulgence,
said Shiva Krishnamurthy, Executive Director HUL– Foods  Refreshment. Cannes not
only celebrates cinematic art but also serves as a showcase for timeless elegance and daring
creativity, much like Magnum’s ice creams. Sobhita vibrant presence and fashion-forward
style beautifully aligns with our pursuit of crafting experiences that are as visually stunning
and delectable. This association at Cannes highlights our continuous commitment to being at
the forefront of pleasure and luxury, delighting our audience in new and exciting ways.
Speaking on the occasion Sobhita Dhulipala adds “Taking my journey with Magnum a notch
higher with the Cannes Film Festival is both exciting and symbolic of my relationship with
the brand, where we progress alongside creating colourful memories. This experience allows
me to create these moments of pleasure as this association is a perfect blend of fashion, film
and flavour. I’m looking forward to showcasing how Magnum ice cream transforms everyday
indulgence into something truly spectacular.”
This collaboration at Cannes marks a momentous occasion for both Magnum India and
Sobhita Dhulipala, perfectly encapsulating the spirit of creativity and luxury. With a blend of
fashion, film, and flavour, this partnership sets a new standard for indulgence, ensuring that
the ‘Magnum experience’ remains unforgettable long after the festival lights dim.