India, 24 March 2025: With India’s favourite cricket season returning in full swing, SOCIAL is gearing up to be the ultimate match-day destination bringing back it’s #DoosraStadium vibes from March to May 2025. Designed to bring fans together for an immersive cricket-watching experience, SOCIAL is transforming its outlets across India into lively hubs featuring large-screen match screenings, team-inspired décor, and a curated food and drinks menu crafted for shared enjoyment. In partnership with FanCode, SOCIAL will also offer exciting merchandise giveaways and interactive activities like trivia contests, ensuring that every moment—from the first ball to the final over—is experienced with the energy of a stadium, right in the neighbourhood.
An Elevated Cricket Feast: SOCIAL’s Shared Platters & Drinks
SOCIAL has curated an all-new cricket season menu, offering a selection of flavor-packed shared platters perfect for match-day gatherings. Fans can enjoy the smoky and succulent Abra Kebab Ra Platter, the Mediterranean-inspired Achmed’s Mezze Platter, the bold and fiery Killer Kebab Platter, the crispy and juicy Wings Platter, and the satisfying Shawarma, Yo Mama Platter. Designed for sharing, these dishes enhance the communal experience of watching a game with friends and fellow cricket enthusiasts.
To complement the spirited atmosphere, SOCIAL has introduced limited-time shared pitchers bringing a refreshing lineup of cricket-inspired cocktails, each named after an iconic shot. Helicopter (Classic Mojito) delivers a strong, minty finish, while Cover Drive (Bacardi Gold Mojito) is as smooth and balanced as a perfect stroke. Upper Cut (Bacardi Coconut Mojito) swings straight into tropical bliss, and Switch Hit (Bacardi Pineapple Mojito) surprises with a juicy twist. Fans can also enjoy the zingy and playful Reverse Scoop (Bacardi Passion Fruit Mojito) or the sneaky sweet-and-sour hit of Ramp Shot (Bacardi Guava Mojito), making every sip as exciting as the game itself.
For beer lovers, SOCIAL will offer exclusive Beer Buckets in sets of 4, 8, and 12, ensuring that the drinks keep flowing as the excitement builds with every over—and the more you buy, the more you save, making it the perfect match-day deal for groups. Adding to the excitement, every purchase of a pint of beer gives fans a chance to win their next beer at either Rs 1, Rs 50, or Rs 100—because nothing makes a match more thrilling than a winning sip!
A Match-Day Experience Beyond Just Watching
With every outlet decked in cricket-inspired décor, SOCIAL recreates the pulsating atmosphere of a stadium, offering an experience beyond just watching the game. Guests can expect live screenings of every match, engagement-driven cricket trivia challenges, and exclusive giveaways, making SOCIAL the ultimate gathering spot for true fans.
SOCIAL has also partnered with FanCode, the official merchandise partner, to provide guests with access to exclusive team gear and exciting giveaways throughout the season.
Talking about the immersive experiences, Divya Aggarwal, Chief Growth Officer, Impresario Entertainment & Hospitality Pvt. Ltd. shared, “Cricket is an experience best enjoyed together while supporting your favourite teams and players, where every boundary, wicket, and nail-biting finish is amplified by the energy of the crowd. SOCIAL’s #DoosraStadium is designed to bring that passion to life, creating the perfect setting for fans to celebrate the game in an electric atmosphere. From a specially curated match-day menu to refreshing pitchers and engaging activities, every element at SOCIAL is crafted to enhance the shared joy of watching cricket. Whether it’s the roar of a six or the tension of a final over, SOCIAL ensures that every fan feels part of something bigger, making each game an unforgettable experience.”
SOCIAL’s #DoosraStadium experience will be live throughout the ongoing cricket season between March to May 2025 across its outlets in Mumbai, Delhi-NCR, Bengaluru, Pune, Indore, Hyderabad, Kolkata, Dehradun, Lucknow, and Chandigarh. Fans are invited to bring their crew, pick a side, and settle in for a season of cricket action like never before.
