Hyderabad, 16th August 2024: SOCIAL, India’s favourite neighborhood café, marks its 10th anniversary, celebrating a decade of communities and connections. For ten years, SOCIAL has been the go-to spot to hangout, beloved by the nation’s youth for its vibrant atmosphere and unique experiences. Known for its innovative approach to dining, SOCIAL has captivated millennials, Gen Z, and now the new Gen Alpha with its unique menus, signature cocktails, community-focused initiatives, and high-energy evenings across 9 cities and 54 neighborhoods. Starting August 16, 2024, SOCIAL will kick off this milestone celebration with its guests across India, extending the experience throughout August.
The café-bar started in 2014 with Church Street SOCIAL in the bustling MG Road neighbourhood of Bengaluru, followed by Hauz Khas SOCIAL in Delhi and Colaba SOCIAL in Mumbai. The response to SOCIAL’s first three outlets was phenomenal and people all around were adapting to the new café-bar setting that SOCIAL had introduced to India. From the very beginning, SOCIAL gave people a reason to step out and chill during the weekdays, transforming how India’s youth chose to spend their time. With its unique café-bar vibe, SOCIAL transformed into an all-day workspace, a hangout spot, and an evening party venue, catering to diverse needs throughout the day. Guests found themselves embracing new ways of socializing. From there on, the SOCIAL brand has expanded its footprint with 50+ outlets across India today, including Mumbai, Delhi NCR, Bengaluru, Pune, Indore, Hyderabad, Kolkata, Chandigarh & Dehradun.
Expressing the decade-long journey of SOCIAL, Riyaaz Amlani, Founder & Managing Director, Impresario Entertainment & Hospitality Pvt. Ltd. commented, “When we started SOCIAL 10 years ago, our vision was to create something far beyond an ordinary restaurant experience. We aimed to build engaging and lively spaces where diverse communities could connect, thrive, and mirror the vibrant energy of young, urban India. The unwavering loyalty and enthusiasm of our guests have been the heartbeat of this journey. As we look ahead to the next decade, I am thrilled to kick off this celebration, introducing a range of exciting experiences, some new and some throwback, for our loyal SOCIALites; and we promise to keep growing, improving, and elevating the SOCIAL experience.”
