Mumbai, 9 October 2024: SOCIAL, India’s beloved neighborhood café, is excited to unveil its collaboration with Kingfisher, the iconic brand from United Breweries Limited, part of the HEINEKEN Company for the highly anticipated OktobeerFest, taking place from October 10th to October 20th. This one-of-a-kind celebration will reinvent the iconic Oktoberfest, blending SOCIAL’s signature creativity and quirky charm to deliver an experience like no other. SOCIAL’s OktobeerFest promises ten days of exciting food and drinks, engaging events, and the fun, unexpected atmosphere that defines the brand.
The ‘Beer Baalti’ Innovation:
SOCIAL is set to elevate the fun with its quirky “Beer Baalti” concept for OktobeerFest! Guests who opt for the beer bucket offer will enjoy their beers served in actual baaltis (buckets), bringing a playful twist to the celebration. To make it even more exciting, each baalti comes with a cheeky surprise—a soap box filled with pretzels. This creative spin promises to make the OktobeerFest experience at SOCIAL truly unforgettable!
The exclusive menu:
SOCIAL has also crafted a mouthwatering menu of 8 unique dishes, all centered around sausages, to complement the OktobeerFest experience. These dishes feature a variety of sausages, including Frankfurter Sausages, Jalapeno Cheese, Plant-based Sausage, East India Pork Sausage, Pork & Cheese, and more, offering options to suit all tastes and diets.
From bold flavors to inventive combinations, the Oktobeer Fest menu showcases standout dishes like the cheesy Smashed Toast Bhurji, fiery Spicy Reddy Toss, and the crispy, savory Sausage Puff Party. For something unique, dive into the Devilled Salchipapas, featuring spicy sausage-loaded wedges topped with BBQ sauce and a fried egg, or savor the sweet-and-spicy punch of the Pineapple Bang Bang. The lineup also includes the rich Roast & Roll Tacos with ghee-roasted sausage and curry leaf podi, the spiciest Sausage Ramen Bowl with a peanut-coconut kick, and the flavorful Bhuna Sausage Biryani, rice layered with spicy sausages. Each dish promises to add an extra kick to your Oktobeer Fest celebration!
Community Events:
SOCIAL is also turning up the excitement with the exhilarating SOCIAL CHUG-A-THON, running from 10th to 20th October across all outlets. Beer lovers can challenge themselves to beat the clock and chug a pint in under a few seconds, joining the ranks of fast-sipping legends. The festivities also continue on the 19th and 20th of October at select outlets, where guests can dive into fun-filled challenges like Beer Pong, Stein Holding, and a fast-paced Chugging Competition, and Taste Test making it an unforgettable celebration of beer, fun, and friendly competition!
“We’re thrilled to kick off OktobeerFest in partnership with Kingfisher,” said Divya Aggarwal, Chief Growth Officer at Impresario Entertainment & Hospitality Pvt Ltd, “This collaboration not only enhances the spirit of the iconic Oktoberfest but also reflects our shared commitment to providing memorable experiences for our audiences. By combining SOCIAL’s innovative approach with United Breweries’ exceptional range of beers, we’ve created a truly unique, one-of-its-kind festival experience in true SOCIAL style, designed to break the clutter and offer guests something refreshingly new. This partnership enriches our offerings and allows our guests to come together celebrating a unique time and good vibes. We can’t wait for everyone to join us in celebrating this vibrant fusion of beer, culture, and community!”
To elevate the festive vibe, SOCIAL has incorporated vibrant decor elements for OktobeerFest, including buntings, strings of light bulbs, and quirky table runners, all designed to enhance the experience. Guests can visit SOCIAL outlets across India from October 10th to 20th to enjoy this unique celebration. With the inventive “Beer Baalti” concept and a delicious sausage-inspired menu, OktobeerFest promises an unforgettable experience filled with great food, drinks, and fun.
