MediaGram Platform Projected to Generate +20% of TMG Group Revenues in 2024
BANGKOK, Oct 17, 2023 – (ACN Newswire) – Thoughtful Media Group Inc (“Thoughtful Media” or “TMG”), the Thailand-based social commerce-focused, premium digital advertising network of Society Pass Incorporated (“SoPa”) (Nasdaq: SOPA), Southeast Asia’s (SEA) next generation, data-driven, loyalty, fintech and e-commerce ecosystem, today announces a launch of first ever MediaGram, entitled “Sit Up”, in partnership with Indonesian superstar actor and producer, Chicco Jerihko, to develop online fitness centric community promoting health focused lifestyle in Indonesia. TMG expects new revenue models with fitness clubs and clothing retailers to emerge as result of this partnership.
“MediaGram” is an Instagram page used as a media platform to build communities in collaboration with individuals and/or companies. TMG Group aims to launch 3 Mediagram partnerships per quarter for the rest of 2023 and in 2024 across SEA to continuously develop innovative advertising channels promoting brands and services.
A household name in Indonesian entertainment landscape, Chicco Jerihko’s popularity derives from acting in and producing movies, TV shows and web series. Chicco has previously been nominated for and awarded prestigious awards for his roles in cinema, including Best Actor and Best Film by Festival Film Indonesia. Due to his on-screen success, Chicco Jeihko has amassed over 3+ million followers on social media. Chicco Jerihko comments, “Since 2003, I have been building these healthy habits to meet career demands and personal priorities. I am thrilled to share these habits and best practices with the wider online community and collaborating with renowned digital advertising firm, Thoughtful Media, on this endeavour”.
Kriangkrai Chaimongkol, TMG Chief Executive Officer, explains, “MediaGram is a direct result of our innovative methodology of growing the SEA digital creator economy and we are proud to present our first collaboration with Chicco Jerihko. We strongly believe that collaboration between TMG and SEA celebrities will have a significant positive impact on the regional social media market. We expect this ground-breaking platform to chart a fresh path for local celebrities to engage with and develop bigger audiences for our brands to market to. As we expand this exciting business to other parts of SEA in 2023 and 2024, and with innovative revenue models just emerging, we project our high margin, MediaGram revenues to contribute over 20% of Group revenues in 2024. TMG continues to create value-added services for our strategic celebrity partners, brands and the wider SEA creator community”.
