JAKARTA, Apr 13, 2023 – (ACN Newswire) – NusaTrip (“NusaTrip”), a leading Jakarta-based, IATA-licensed Online Travel Agency (“OTA”) and the travel vertical of Society Pass Inc (Nasdaq: SOPA), Southeast Asia’s (SEA) next generation, data-driven, loyalty, fintech and e-commerce ecosystem, today announces the acquisition of VLeisure, a Ho Chi Minh City, Vietnam-based online B2B hotel platform servicing small-to-medium size hotels in Vietnam and empowering online and offline travel agencies to manage and distribute travel products and services. The VLeisure acquisition extends NusaTrip’s base of operations and geographical reach outside of Indonesia for the first time. Going forward, NusaTrip will continue to acquire online and offline travel agencies in SEA as it builds a regional travel platform servicing the booming SEA travel market.
The VLeisure acquisition comes at an opportune time for NusaTrip with the dramatic rebound in the SEA travel market from the depths of the Covid pandemic. The marked increase in demand is driven by strong government initiatives to boost tourism, the rise of SEA’s burgeoning middle class and strong internet penetration, which enables more Southeast Asians to more easily book flights and hotels through OTAs. According to Web In Travel, gross bookings in 2025 will reach 94% of the record 2019 levels. And according to the Vietnam National Administration of Tourism, the tourism sector expects to welcome 110 million tourist arrivals in 2023, valued at US$27 billion, representing 5.7% of Vietnam’s projected 2023 GDP of US$469 billion.
Leveraging on SoPa’s capital and NusaTrip’s technology, VLeisure will market its hotel management SaaS products to small-to-medium size hotels initially in Vietnam and then to the rest of SEA. In addition, NusaTrip now acquires an operational foothold to significantly expand its B2C and B2B businesses in Vietnam. Phan Le, VLeisure Founder and Managing Director, comments, “I am honoured to join the SoPa ecosystem and Nusatrip. With SoPa’s rapid growth in 2021 and 2022 and NusaTrip’s position as a leading IATA-licensed travel platform in Indonesia, VLeisure now is able to access our parent companies’ infrastructure of capital, technology, marketing, and customer support, allowing VLeisure to better serve our Vietnam-based customers and accelerate growth in our hotel business. VLeisure’s trip planning, booking capabilities, hotel technology expertise complements Nusatrip’s existing travel services to deliver a more personalised user experience. Furthermore, as a Vietnamese, I am proud to join the first Vietnam-based company to be listed on Nasdaq. SoPa’s Nasdaq IPO in November 2021 is truly an historical event for Vietnam’s economy and an inspiration for all Vietnamese entrepreneurs.”
Founded in 2011 as a Ho Chi Minh City, Vietnam-based online marketplace for hotels, airlines, and travel agencies, VLeisure empowers Vietnamese, regional and international OTAs by distributing their travel products. Travel agents access to VLeisure’s extensive inventory of over 650,000 registered hotels. It is also a hotel technology platform servicing small-to-medium size hotels with customer booking and revenue collection software solutions.
Dennis Nguyen, Society Pass Founder, Chairman and Chief Executive Officer and NusaTrip Chairman, expounds, “We happily welcome VLeisure into our ever-expanding NusaTrip ecosystem. VLeisure seamlessly blends into our user and merchant growth strategy. We combine NusaTrip’s robust flight B2B technology and B2C operational breadth with VLeisure extensive hotel management software solutions. With Phan’s significant experience and knowledge of the Vietnamese travel sector, I appoint him as the Managing Director of Nusatrip Vietnam. As Head of our Hotel Business, his expertise in hotel technology allows him to create unique travel goods and services that meet the demands of Vietnamese travellers.”
Mr. Nguyen further explains, “As a Vietnamese, I am especially proud to continue to finance and support Vietnam’s start-up sector with this VLeisure acquisition. I believe that our Vietnamese entrepreneurs will continue to be an example for the rest of SEA. We look no further than the example of Phan Le.”
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