India, 17th January 2025 – Society Tea has unveiled its latest TV commercial (TVC), Spice Secrets – Guzre Dinon Ko Thoda Sa Chakh Lo. This nostalgic campaign takes viewers on a journey back to the cherished moments of their childhood and focuses on the emotional connection between food and memories, highlighting the comforting flavours of pickles that remind us of home.
Pickles have always been more than just a side dish—they carry the love and traditions of generations. Through this TVC, Society Tea celebrates the simplicity and joy of reliving the past, where every bite of pickles connects us to the warmth of home-cooked meals and cherished family memories.
Talking about the latest TVC, Karan Shah, Director of Society Tea, said, “Spice Secrets is all about reconnecting with the flavors that define home and childhood. With this TVC, we wanted to evoke a sense of nostalgia and remind everyone of the simple joys that food brings, especially something as special as pickles. We hope this TVC resonates with people and brings a smile to their faces.”
The TVC has been released on Meta (Facebook and Instagram) and YouTube, reaching audiences across digital platforms. It aims to connect with viewers emotionally and remind them of the irreplaceable magic of home-cooked flavors.
Society Tea invites everyone to experience Spice Secrets and take a trip down memory lane, one flavorful bite at a time. Join us in celebrating the taste of home, click here.
TVC Credits
Agency Name – Blackswanlife (Sukumar Menon)
Production house – Twism Productions
