Sociowash, a creative digital agency, worked with Feeding India by Zomato to spread the word about their first annual “Feeding India Concert” on social media. Post Malone, an American rapper, performed in India for the first time at a concert on December 10. Other Indian artists like KSHMR, King, Anuv Jain, Jonita Gandhi, and others also took the stage. The goal of the concert was to get people to think about how malnutrition and hunger are getting worse in the country. Sociowash, a creative digital agency, was asked to create buzz and excitement among the audience by using digital media. To do this, they made social media assets like reels, short videos, statics, and Instagram stories. The main goal of the campaign was to sell tickets for the Post Malone concert through the Zomato app, so they also did digital media promotions.
Sociowash was able to give its users a much-needed boost. They also used platforms from Meta and Google to create a high-impact, results-driven campaign in a short amount of time. Sociowash was good at handling performance marketing tasks, so it was able to get a lot of people to use the Zomato app and spread the word about the event.
Under this campaign, Videos, Banners, and Carousel assets were sent to audience networks based on their interests, behaviors, and intentions. The goal was to bring high-quality potential customers to Zomato. One of Sociowash’s divisions, SW Studios, made a short film called “What can you do?” for Feeding India, which was also shown at the concert. The film was about the work done by Feeding India Zomato (FIZ), which works with the government and puts on awareness and feeding programs to make India a country without malnutrition. It was an interesting movie that makes you think about your place in society.
The CEO of Feeding India, Vishal Kumar, said, “We’ve come a long way as a country in both social and economic terms in the 75 years since we got our independence. Even with all of this progress, the fight against malnutrition is far from over, and Feeding India is helping the Indian government in its efforts to rid the country of malnutrition. Our work to raise awareness through new media is helped by our partnership with Sociowash. Their deep understanding of digital marketing helped us run a successful campaign that brought a large number of people to the event.”
Raghav Bagai, Co-Founder of Sociowash, said this about the campaign: “Feeding India by Zomato has made a promise to bring attention to malnutrition in the country. Such efforts to raise awareness need to be amplified to reach a wider group of people. Our ability to get people involved and make work that had an impact helped us connect with the audience and get good results. We hope to take part in more campaigns like this one that makes us feel good about ourselves and the world.
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