SOEZI provides the ultimate nail care regimen, bridging the gap between the authenticity of press-on nails in the west and east! Take your pick from over 100 designs on the platform on September 9th, 2022, thanks to a collaboration with Amazon Beauty. SOEZI, founded by it-girl Asli Sona and lawyer-turned-entrepreneur Srishti Raai, offers the best of both worlds.
“We started the brand to give customers a quick-fix for their nails, and deliver quality press-on nails at their doorstep,” says co-founder and Bollywood’s Asli Sona, Sonakshi Sinha. We are thrilled to be launching on Amazon Beauty just in time for the holiday season. It will allow us to expand our reach and make SOEZI products available throughout India.”
Raai, who is obsessed with great nails and fashion, struggled to find time to visit salons due to her hectic schedule. The pandemic exacerbated the problem, necessitating innovation in the beauty industry.
SOEZI solves problems that modern Indian women face daily; “it is not just a product, but a complete experience that empowers you.” Raai brings this up. Raai is making the nail game SOEZI for all of us by focusing not only on glam nails but also on fab nail health through SOEZI’s products, by innovating products through its techniques and keeping it glamorous through its collections.
“A major factor that led to this collaboration between SOEZI and Amazon Beauty is flexibility.” By connecting SOEZI with an untapped market, it hopes to advance and supplement Amazon’s nail moment by adding to its value. Being the all-time genius in understanding how to reach the right audience through the right logistics and acquisition also provides SOEZI with a lot of exposure, creating a mutual growth scenario for both brands. Thus, the collaboration introduces SOEZI to the right audience (you!) who enjoy a little self-care with your nails.
Saurabh Srivastava, Director, and Head, Amazon Fashion India, elaborates on this collaboration, saying, “We are thrilled to associate with SOEZI, a range of press-on nails by Sonakshi Sinha & Srishti Raai” on Amazon Beauty. This is a first-of-its-kind launch that aligns with our vision of changing the way India shops for beauty. We are confident that this will help us cater to our customers’ last-minute, hassle-free, ready-to-wear stylish demands as they prepare for the holiday season. The styles are fashionable, festive, bold, and fun, and they will undoubtedly be popular with our customers. Amazon. in remains committed to providing our customers with a diverse range of options, convenience, and value.”
While Amazon Beauty has a stronghold on delivering the best products to even the most remote customers, SOEZI is a first-mover in such a niche category and has the quality to set a standard in the Indian beauty and, in particular, the nail industry. Amazon Beauty has strong customer service and has made a name for itself with A+ content, making for an ideal cross-transaction for both brands.
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