2021 saw a wide range of brands make a comeback on our screens after being soundly absent during 2020 when most ads were focused on spreading awareness on staying safe and taking necessary precautions to prevent COVID-19.
This year, the narrative of the campaigns changed to recovery and resilience. Here are some ad campaigns that have been talked about the most in 2021.
Swiggy’s #Santa’sopentowork concept was by Webchutney and is a fun video about Santa Claus searching for work and showcasing his resume. It shows how customers can use Swiggy Genie as their prime source for delivery this holiday season.
On December 4th 2021, a celestial spectacle was to take place but, the Indians, however, were deemed to miss out on the Solar Eclipse.
Cadbury Chocobakes Choc-Filled cookies came in time to save the day with a brilliant marketing strategy. December 4th is also known as World Cookie Day, so Cadbury came up with a concept called Cookie Eclipse. The brand helps users view the cookie eclipse through a unique filter on Snapchat, giving them the closest experience, they can get.
CRED’S #indiranagarkagunda featured the well-known cricketer and celebrity Rahul Dravid in their newest campaign. Dravid showed a different side of himself as he portrayed as an angry driver stuck in a traffic jam. Even with the pandemic going, Rahul managed to bring smiles and laughter to the viewers.
While CRED brings customers into a world where they can win cashback, offers and many other opportunities, they can also witness celebrities like ‘The Wall’ himself getting caught in ordeal events.
BYJU’S Transforming parents into partners shows how children can effectively get into learning by themselves with the help of technology and guidance from parents. The advertisement focuses on how the company’s content can help kids understand better and learn at their own pace and style.
The ad, conceptualized by Spring, shows how children can get confidence in learning from their curated videos. It also shows how kids can explain them to their friends as well.
Dove has been on a mission to suppress the societal conception of beauty based on complexion and make beauty a positive experience for all women. It tries to raise the self-esteem of all women by challenging toxic beauty practices.
Dove’s #stopthebeautytest is a campaign directed at such practices especially by in-laws who judge women being or not being slim/tall/fair, etc.
Dove’s campaign sends out an effective message saying that there can only be one kind of beauty and that is beauty that comes in all shapes and sizes.
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