Sonakshi and Srishti Bring SOEZI to Pune, Their First Ever Retail Presence

The launch event was a captivating affair, featuring interactive experiences and showcases of SOEZI’s innovative products. Attendees were treated to live demonstrations of SOEZI’s premium press-on nails, expertly applied by professional nail artists. The kiosk’s vibrant ambiance and engaging displays created the perfect foundation for attendees to explore SOEZI’s extensive range of nail tips, available in a variety of colors and designs. But this wasn’t it – SOEZI also engaged in a fun trivia challenge that kept guests on their toes throughout. The brand designed delightful booths featuring SOEZI’s signature hot pink colored backdrops, encouraging guests to take fun selfies.

“With consistent and phenomenal online growth, we are excited to embark on our offline journey. This marks a new chapter for SOEZI, providing access to a fresh audience eager to experience our products. It’s the beginning of our aggressive market penetration strategy with the goal of replicating such kiosks PAN India,” express Sonakshi and Srishti. SOEZI plans to introduce exclusive collections curated for offline retail, along with virtual try-ons and innovative collaborations in the future.

With the launch of SOEZI’s kiosk, customers can expect to find a wide range of nail tips, a set of 24 universally sized to fit all nail beds seamlessly, in unrestricted colour schemes and one-of-a-kind designs. The EZI DIY application and removal process ensures that customers can enjoy beautiful nails effortlessly, saving both time and money and leaving a lasting impression of convenience, simplicity, and style synonymous with SOEZI.