PepsiCo India which has already gained appreciation from people for giving 5 million meals and 25,000 Covid-19 test kits has announced the launch of their new Instagram campaign to support and motivate people who adhere to social distancing norms. Sonu Sood the Indian film actor who had influenced hundreds of people by helping migrants to reach their hometown besides supplying them meal kit and sanitizers has been signed for this campaign. He has 3.2 million followers on Instagram.
A PepsiCo spokesperson was quoted as saying that their relationship with Sonu Sood will be broadened besides the campaign and thus confirmed further development of the campaign. Coca Cola had also come up with a similar kind of campaign which was signed by Bollywood actor Salman Khan. Tiger Shroff and Disha Patani are other two actors who were endorsing Pepsi. Sonu Sood has been hailed on Social media for his exceptional contribution towards social work. So rather than star power, the human side of actor Sonu Sood who had acted in Indian & foreign films was taken into consideration while signing for the campaign. While many celebrities are busy uploading photos and videos of their workouts and cooking in social media, there are people like Sonu Sood who are actually going out and helping people during this lockdown period.
Lloyd Mathias, business and marketing head who was the former marketing head of Hewlett Packard and PepsiCo responded that it is big time for the brands to work towards larger purposes and it is really a good opportunity for actors like Sonu Sood to come up as a leading brand endorser. Sood who is currently working for the film Prithviraj for Yash Raj productions which are scheduled to be released this year said that it is our responsibility to spread the awareness of safety and ensuring the same for ourselves and others. He is proud to be a part of this campaign aimed at spreading the importance of social distancing for society. PepsiCo is Sood’s first big brand association. This launch is at the time when the sales of soft drinks in India has been badly hit due to the lockdown period of Covid-19.
