Sony Pictures Sports Network comes up with #Backourboys, a highly forecast India’s tour of England 2021. The series begins on August 4, 2021, and all the test series aired on Sony TEN 3 in Hindi, SONY SIX in English, and freshly commenced SONY TEN 4 in Telugu and Tamil at 2:30 pm also live-streamed on its OTT platform SonyLIV.
After demonstrating its dominance in Australia, the Indian team is in action for another historical series against England. And Sony Pictures Sports Network initiated the #BackOurBoys campaign to encourage the Indian cricket team.
The LIVE shows in English will be initiated by former players of India such as Shaun Pollock, Sunil Gavaskar, and Harsha Bhogle including Nasser Hussain, Alastair Cook, and Mike Atherton (on the ground). Also, the Hindi studio will be started by former cricketers such as Ajit Agarkar, Mohammad Kaif, Virendra Sehwag, Ajay Jadeja including Arjun Pandit.
The Telegu commentary will feature Venkatapathy Raju, RJ Hemanth, Gnanehswar Rao, Vijay Mahavadi, and Sandeep Kumar While, Tamil commentary is done by TR Arasu, Vidhyut Sivaramakrishnan, and S Seshadri.
Sony Pictures Sports Network (SPSN) will also continue their connection with the cricket fans and take the game at the longest reach. The presentation titled- “School of Cricket” put the youngster fans at the center by getting their experts to give them some special tips for cricket.
The tour of England receives a huge response of advertisers from multiple sectors like Byju’s, PharmEasy, Fogg Whatsapp, Cars 24, Pan Bahar, Ultratech, and MRF Tyres including onboard brands like Accenture, Apple, TVF Tyres, Paisa Bazaar, Housing.com, etc. SPSN’s LIVE studio show will be financed by the Kent RO.
Rajesh Kaul – Chief Revenue Officer at SPSN, expresses “Cricket is not just a game for Indian’s fans, it’s more than that and Sony Sports aims to give the best of international cricket. All the eyes will be on the test tries. With a remarkable audience supposed to tune in, our LIVE studio will provide real insights and people can watch the game in four different languages”.
“We also get huge feedback from different sectors like finance, marketing, technology, and many more. We are enough motivated to attract more sponsors to progress further for the series”, Kaul said.
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