Mumbai, August 2024 – In the lead-up to the grand opening of Bombay’s first express izakaya, SŌZŌ, a groundbreaking pre-launch campaign turned the streets of Andheri into a vibrant canvas celebrating Japanese culture. The campaign ingeniously integrated popular anime characters into the city’s landscape, creating an unforgettable buzz and perfectly setting the stage for the launch on August 9, 2024.
Anime, a global cultural phenomenon rooted in Japan, was the perfect medium to introduce this unique culinary offering to Bombay. By bringing beloved anime characters to life in the bustling streets of Andheri, the campaign tapped into a shared cultural love that resonates deeply with both local and international audiences. This innovative approach not only captured the attention of passersby but also seamlessly tied into the brand’s identity as a modern Japanese dining experience.
The street activations were strategically designed to encourage public interaction, with anime characters drawing crowds and sparking spontaneous social media sharing. This blend of physical presence and digital amplification created a dual- impact marketing strategy, enhancing brand visibility and engagement. The result? A significant pre-launch buzz that has positioned the new izakaya as a must-visit destination in Bombay’s dynamic dining scene.
This pre-launch campaign exemplifies the power of cultural fusion in marketing. By blending the vibrancy of anime with the authentic flavours of Japanese izakaya, SŌZŌ has not only honoured its cultural roots but also established a strong connection with Bombay’s diverse population. As the doors open, the izakaya is poised to offer an experience rich in cultural relevance and culinary excellence.
Address: SŌZŌ, Bungalow Number 2, Aram Nagar 2, JP road, opp subway restaurant, Versova, Andheri- 400061
Time: 12pm to 11pm
Price: 450-500 apc
Reservation: Walk-In
