The premier health-sector communications and marketing firm SPAG, with offices in Bangalore, Delhi, Indonesia, Malaysia, Mumbai, the Philippines, and Singapore, has joined FINN Partners, according to the global independent marketing and communications agency FINN Partners. One of the leading award-winning firms in the area, SPAG works with health provider systems, health trade associations, and international biopharma corporations. The founder and managing partner of SPAG, Aman Gupta, joins FINN as a managing partner and director of the agency’s health practice in Asia.
SPAG joins the FINN Asian area, which is run by founding managing partner Howard Solomon, who also oversees FINN’s work on the US West Coast. Aman Gupta will collaborate closely with Fern Lazar, managing partner and lead of the Global Health Practice, and Gil Bashe, chair of Global Health and Purpose, in his new position. Shivani Gupta, the co-founder of SPAG, has joined FINN as managing partner, Culture and Brand Reputation, Health Asia. She will be responsible for developing brand communications and practice culture across Asia. Both join the executive group for the organization’s global health practice, which Lazar oversees. The new name of SPAG Asia is “SPAG, a FINN Partners Company.”
Aman Gupta, who founded SPAG in 2013, and held executive positions in agencies and Bio-Pharma companies, including Imprimis Life (a subsidiary of Perfect Relations Group), Lupin Laboratories, and Ranbaxy, said that “our recognized passion for our people and clients is one of the hallmarks of SPAG.” “Being a part of FINN enables us to offer our clients more cutting-edge services, a wider geographic reach, and health-sector and digital expertise. Together, SPAG and FINN have supported client efforts over the last year, and this new partnership, built on shared principles, broadens our service offerings and creates fantastic staff possibilities for knowledge-sharing about recent advancements in health care.
Gupta has been named one of the “Top 25 Innovators” by PRovoke Media, Asia-Pacific, for reshaping impact and engagement in a time of major marketing and communications change. His customers include Global Health, biopharma, and provider health systems. He was the only Asian to be included on the 2003 list of TED Fellows. Additionally, Gupta was recognized as one of the world’s most intelligent and important PR experts in the PRWeek Global Powerbook. At the Fulcrum Awards, he received the “Communicator of the Year” award from the Industry Association.
In the words of Lazar, managing partner and global health practice lead, “the addition of SPAG create a strong connection among existing FINN Health Practice hubs in New York, Beijing “Shivani and Aman Gupta, as well as the entire SPAG/FINN team. Boston, Chicago, Jerusalem, London, Minneapolis, Nashville, Paris, Portland, San Francisco, Shanghai, and Singapore are among the cities that are mentioned as “possess substantial expertise in marketing and PR strategies for the sector, as well as a solid understanding of how Asia relates to international health markets. We are eager to continue our collaboration.
Follow and connect with us on Facebook, LinkedIn, and Instagram.
