The Body Shop, the original ethical beauty brand, introduces its festive campaign ‘Spark a Change’ to mark the beginning of Diwali and the launch of their collection of changemaking gifts in-store and on-line.
From vegan beauty treats to indulgent body care, The Body Shop has gifts to delight everyone this Diwali – and every budget. And these gifts do more than simply bring joy to the recipients, they help spark a change in the lives of those who help craft them too, thanks to the brand’s unique Community Fair Trade1 programme.
The ‘Spark a Change’ campaign is complemented by an inspiring film featuring the renowned Indian actor, Shefali Shah (2023 Emmy Awards Nominee), as she explores The Body Shop store in search of ethical gifts for her loved ones. The film beautifully captures the skilled women of Teddy Exports2, The Body Shop’s long-standing Community Fair Trade partner based in India. These talented artisans handcraft recycled cotton gift bags, specially commissioned by The Body Shop India for this festive season. In their own way, the women of Teddy Exports, along with Shefali Shah, help ignite change and spread joy, perfectly aligning with The Body Shop’s core value of driving positive change in the world.
Harmeet Singh, VP of Marketing E-commerce & Product, The Body Shop, Asia South said ‘Every single gift from The Body Shop is enriched with ingredients or packaging from our Community Fair Trade partners. So, with each purchase, customers not only acquire a present but also support communities worldwide, especially in India, thanks to these pouches expertly handcrafted by the artisans at Teddy Exports. This festive season, they have the power to help spark positive change in the lives of many’.
Customers will be able to choose from a fantastic array of festive gifts filled with wonders such as Treats Shea Duo at 595 INR, Beauty bag nourishing (avocado) at 1545 INR and also Lather Slather British Rose at 4695 INR. For those seeking a more personal touch, there is the option to handpick one of Teddy Export’s vibrant pouches. These can be filled to the brim with nature-inspired treats such as best-selling British Rose Shower Gel or the alluring new Full Flowers Eau de Parfum. The power to create the perfect changemaking gift is now in their hands!
Campaign Link: https://youtu.be/F3eIDqkX69w
