The mirrors are made of frames and lenses, so why pay for them separately? Asks Spexmojo.com, an omni-channel brand. The brand believes in restoring attention to the world of eyewear.
It creates an online database of universal eye doctors in India, with advanced frames and logos, and lenses to choose from. The concept is very new in the online world and much more accessible as the pandemic has resulted in world depending on online services.
So that one can always touch, hear, try, and only then buy their glasses, so that they never compromise on choice, quality, or technology. With their YOPO donation, when You Pay Only One, the type of product ensures that no one pays for the frames and lenses separately, too.
With the launch of the ads, Spexmojo.com teaches viewers how to buy their glasses properly. This product brings live an eye-opening campaign with fun and easy communication.
The ‘See the Difference’ campaign includes two sets of product films and two YOPO films to offer, where you start a conversation about how to buy your own glasses and encourage viewers to make sure they never pay for their frame and lenses separately. All in a way that will open your eyes, while making you laugh.
The campaign was considered by 82.5 Communications. Naveen Raman, Sr. Vice President and Head of Branch, 82.5 Communications – South says: “The eye care industry has seen a dramatic change over the past decade and a half. With this in mind, we are introducing the first set of local contact Spexmojo.com with the aim of making communication easier but more difficult. ”
Added Naveen Raman, vice-president and head of the South – 82.5 Communications, “When we heard about the business model and customer delivery, we knew this was a turning point within the Indian eye care industry. it’s our responsibility now to make sure that we use the proper strategy and inventive power to allow this right impression. “
Sangeetha Sampath and Ravikumar Cherussola, Directors of the Creative Team, 82.5 Communications – South say: “We may wear our glasses day and night, but we never thought of that. We wanted people to ask themselves if they were happy with their current glasses by touching jokes.
Films backed by a strong print and digital campaign – they all say the same thing – the power of choice is now in the hands of the spectator. “
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