The largest rural fintech in India, Spice Money, has released a digital TVC announcing its partnership with Religare Broking Ltd. (RBL) to give rural residents equitable access to investment possibilities, further bridging the rural-urban divide and promoting financial inclusion. The TVC emphasizes how Spice Money Adhikaris, a merchant or Kirana store that serves rural residents may help them open a free Religare Demat account and the significance of these accounts as a prerequisite for investing. The TVC, which has its roots in rural India, connects the ambitions of a young Bharat at the grassroots level with the simplicity of opening a Demat account and the numerous financial prospects and subsequent financial affluence that a Demat account may lead to.
In the TV commercial, three buddies talk in front of a nearby store. One of the three is emphasized as being more financially savvy, with knowledge of Demat accounts and investment possibilities. Through the conversation, he explains to the other two the value of investments and the necessity of having a Demat account before investing in a market-linked opportunity. When the two friends inquire about opening a Demat account, he directs them to the business operated behind them by a neighborhood Spice Money Adhikari, who informs them that anyone can now do so with the help of any Spice Money Adhikari, entirely free of charge. The three friends discuss how, despite the abundance of investment possibilities available, opening a Demat account is the most excellent way to get started on the path to financial success as the movie comes to a close.
Spice Money’s SVP and Head of Marketing, Kuldeep Pawar, stated that the company is committed to participating in the nation’s journey toward financial inclusion. With the help of our partnership with Religare Broking, one of the top securities firms, we can now genuinely democratize investing opportunities thanks to the ten lakh-strong Spice Money Adhikari network that serves more than 18000 pin codes in India. As we endeavor to fulfill our promise to bridge the rural-urban gap, our new digital TVC emphasizes this cooperation and how it will provide the people of Bharat with a wealth of investment opportunities previously just available to urban India.
“We are thrilled to join forces with Spice Money, a brand that has been leading the financial services revolution in rural India, bringing a diverse portfolio of investment opportunities to the last mile of the country,” said Ashley Almeida, Executive Vice President, Digital, Product, and Marketing, Religare Broking. We believe this association will help rural Indians become financially independent and advance financial inclusion.
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