Blockchain-based fantasy sports platform, Sportiqo, has named Robin Uthappa, an ace Indian cricketer, as its brand ambassador. The company started operating in India in February and has already amassed 32,000 active users through its beta launch. Uthappa, a stylish batter from Karnataka, is a generational talent that is sought after by every cricket league in the world. He was part of the Indian squad that won the ICC World T20 in 2007 and is known for his masterful batting performances and his impact on his team’s success.
The Perfect Platform for Sports and Technology
Uthappa shared his thoughts on the association, stating that Sportiqo is the perfect platform for finding a cohesive link between sports and technology. He acknowledged that the stock market is often portrayed as being meant for a particular segment of the audience, but with Sportiqo, sports fans across age groups would be able to learn how the stock markets work while using their sporting knowledge and skills to do it in a fun and engaging manner. He added that using cricket to make the youth learn about investing and trading is a great idea and that India needs creative options to improve the financial literacy of the masses.
A Great Addition to the Sportiqo Family
Anindya Kar, Chief Product Officer, and Co-Founder of Sportiqo expressed delight in welcoming Robin Uthappa to the Sportiqo family as the new brand ambassador. He described Uthappa as one of the most exciting cricketers of his era, and his disruptive and instinctively innovative approach to his sport embodies the same pioneering spirit that will drive Sportiqo to keep pushing boundaries in the sector.
Digital Campaigns and Pre-Seed Funding
In addition to appointing Uthappa as the brand ambassador, Sportiqo also announced the launch of a host of digital campaigns with Uthappa in the near future. The company has so far raised $1.25 million (Rs. 10 crores) in the pre-seed round from angel investors with a focus on user acquisition in its first phase post-launch. The cricket stock market platform is already live for the ILT20 League and Pakistan Super League (PSL), and in the coming time, Sportiqo will add a portfolio of other sports and leagues, such as the English Premier League and the Indian Premier League, among others.
In conclusion, Sportiqo’s appointment of Robin Uthappa as its brand ambassador is an excellent move that aligns with the company’s goal of using sports and technology to enhance the financial literacy of the masses. With Uthappa’s extensive experience and expertise in cricket, he will be a valuable addition to the Sportiqo family and help drive the company’s vision forward.
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