India, March 2025
This year, Spykar, India’s leading denim brand, is turning the idea of Women’s Day on its head with its latest campaign, #HerDayEveryDay. Because let’s be honest—why should celebrating women be limited to just one day when they own every single one?
Spykar isn’t here to preach about empowerment. Instead, it’s making a statement: whether at work, at play, or just kicking back, every day is already a woman’s day. With #HerDayEveryDay, the brand is championing this simple truth through fun, engaging initiatives, real conversations, and a whole lot of denim.
“At Spykar, we don’t believe in setting reminders to celebrate women on a specific day,” said Sanjay Vakharia, CEO and Co-Founder at Spykar. “Women own their space every single day, and we’re here to acknowledge that in a way that feels natural, smart, and unapologetically real.”
Spykar is teaming up with dynamic women across entrepreneurship, fashion, lifestyle, and beyond to highlight their everyday wins—big or small. Through social media takeovers, digital storytelling, and interactive content, the brand is keeping the conversation fresh, witty, and engaging.
Encouraging its audience to join in, Spykar is inviting people to share those everyday moments where women are just being their amazing selves—whether that’s killing it in a boardroom, acing street style, or simply saying “no” to something that doesn’t serve them. Using the hashtag #HerDayEveryDay, these moments will be featured across Spykar’s platforms, because every day deserves its own highlight reel.
