National, October 22, 2024: Standard Electricals, leading player in the FMEG segment, continues to expand and strengthen its multi-category portfolio—spanning switches, fans, water heaters, switchgears, and flexible cables. This diverse portfolio combines form and function, promising unmatched performance for today’s discerning consumer.
The latest offerings include the refined, sleek designer Alina switches, engineered for both elegance and durability, alongside Odion fans with the BLDC technology, crafted for consumers with a taste for sophistication.
To build awareness & consideration for Standard, a new campaign has been rolled out showcasing the brand’s commitment to excellence and reinforcing its promise to convey “Performance Ka Higher Standard”.
The new ad, is a dynamic montage, ties together the brand’s core product categories under a unified theme of high-performance delivery. Each situation emphasizes a standout feature of the product, supported by a strong voice-over that drives home the message—Standard, Performance Ka Higher Standard. By aligning with the aspirations of upwardly mobile consumers, the campaign positions Standard as the brand of choice for those seeking products that elevate their living spaces.
Sameer Anjaria, President of Standard, commented, “As we expand our portfolio, our focus remains on solidifying our position across various categories. Each product, from designer switches to BLDC fans, is crafted to deliver exceptional value and meet the evolving demands of our customers. Our offerings are strategically developed to blend seamlessly into modern homes, providing the reliable performance that our consumers have come to expect from Standard.”
Rohit Kapoor, EVP Marketing, Havells India added, “Modern consumers are looking for products that go beyond functionality—they want something that reflects their aspirations and enhances their lifestyle. Our ‘Performance Ka Higher Standard’ campaign showcases how our latest offerings excel in both performance and quality. It’s about raising expectations and delivering products that reshape what consumers can expect from electrical goods.”
The “Performance Ka Higher Standard” campaign will be promoted across digital platforms, with additional TV promotions in select markets like Kerala and Punjab, complemented by influencer partnerships in targeted regions. The Brand would also be visible in current ongoing India Vs Bangladesh T 20 series.
