- Star Health and Allied Insurance, partners with Salam Venky movie to highlight the importance of health and health insurance in India
- Video goes viral with 10 lakh engagement impressions within five days of its release
India, 12 December 2022: “Zindagi Lambi Honi Chahiye Badi Nahin Babumoshai” this line from the movie Anand after more than half a century still brings in hope and the zest of life the character that Rajesh Khanna portrayed in the film Anand. Talking a leaf from this, seems to be the new-age, Gen Z Anand aka Venky from the upcoming movie Salaam Venky – who believes in having a zestful life bringing life to people around him despite his terminal illness. However, as we all know, this isn’t the case in reality. Patients and their families’ world turn upside down when a terminal or critical illness plagues an individual. The pain from the disease is usually accompanied by a feeling of despair among your loved ones and huge medical bills.
Star Health and Allied Insurance, India’s Health Insurance Specialist, has partnered with the Kajol Starrer movie, Salaam Venky, to spread the most significant and transparent truth that ‘A healthy life is required to live a happy life’ while also stressing that living with any sort of illness should not take a toll on your savings and happiness.
Released on December 2, 2022 across all social media channels of Star Health – YouTube, Twitter, Instagram, Facebook and LinkedIn portals. The post has an overall 5+Million views & impressions and 10+lakh engagement in the five days of its release.
Elucidating this association, Kotha Kartheek, VP & Head of Digital Marketing and Transformation, Star Health and Allied Insurance, said, “When we heard of Salaam Venky, and saw the trailers we realised it was exactly in sync with our beliefs of living life to the fullest. Most patients and their families undergo immense pressure mentally, physically, emotionally and financially when a loved one takes ill. Like the mother in this movie strives to support her terminally ill son Venky and nurture him in every possible way, similarly, our aim at Star Health is too is to provide policies that help the insured manage medical expenses easily without compromising on the quality of treatment involved and their peace of mind.”
“We are extremely elated to associate with the team of Star Health Insurance. We hope with Salaam Venky and this association we are able to deliver the message and importance of a healthy and happy life,” said Priyank V Jain, Creative Producer, Salaam Venky.
With the stressful lifestyle these days, it has become common for young individuals too to suffer from critical illnesses such as cancer, diabetes, stroke, heart condition, liver, and kidney ailments etc. The Insurer through their policies wants its customer to live a stress free life. The company has been a pioneer in providing need based insurance including for patients diagnosed with Diabetes, Cardiac related illness, children with autism and many other critical ailments. It also provides health insurance for individuals treated for cancer by covering relapse and other critical illness as well.
The whole idea behind this campaign is to encourage people to be insured, so that they can live life to the fullest while not letting disease and its financial burdens take a toll on their happiness.
