After a year of waiting, cricket finally returns to Indian soil as Team India faces world champions England that starts from February 05th, 2021. As India slowly opening its doors to sporting events, Star Sports, India’s leading sports broadcaster, aptly sets the tone for an excellent season of cricket ahead. In line with the sentiment of the state of resilience amidst the sufferings, the broadcaster launched its campaign #IndiaTaiyarHai that showcases the thrill and eagerness of viewers and fans, waiting to welcome home their favorite cricket heroes. After the historic win against Australia at the Gabba, the country celebrates as we get one step closer to winning the planet Test Championship. The highly anticipated series that features 4 Tests, 5 T20Is, and three ODIs will compile the two powerhouses of world cricket – India and England, with LIVE action on the Star Sports Network and Disney+ Hotstar VIP.
Bringing the campaign to life, Boman Irani plays a fanatical Team India fan who is that the head of the hotel where the English cricket team is put up. His excitement on the return of cricket to India echoes within the ballroom of the grand hotel, where he’s addressing his staff. within the film, Boman Irani playfully tries to hassle the English cricketers during their stay within the competitive spirit of the sport.
Speaking about the #IndiaTaiyarHai campaign on Star Sports, Boman Irani said, “Cricket is returning to India after an extended gap and that I can confidently say, that together as a rustic, we are ready for the most-awaited India vs England series. As a staunch Team India supporter, I enjoyed personifying the eagerness of each Indian cricket fan, with the Star Sports campaign #IndiaTaiyarHai. I feel my enthusiasm and love for our Indian team is visible within the campaign film also. With this, I’m inviting all the many fans to cheer Team India alongside me, as they lock horns with world champions, England. From Chennai to Ahmedabad and Pune, it’s time to color the country blue with Star Sports.”
“The campaign, ‘#IndiaTaiyarHai’, amplifies the enjoyment and anticipation of passionate cricket fans, who’re looking forward to international cricket returning to India. England is world champions and one among the highest test teams within the world, ideal opponents for this momentous occasion,” stated Sanjog Gupta, Head – Sports, Star India.
Star Sports has always led from the front by creating unique and enhanced viewing experiences for fans during bilateral tours. Cricket on Star Sports gets bigger and better in 2021 with exciting events to observe out for. Viewers and fans can enjoy all the LIVE action from India vs England series in their preferred language with detailed commentary in 5 languages – English, Hindi, Kannada, Tamil, and Telugu – on Star Sports 1/HD, Star Sports 1 Hindi/HD, Star Sports 1 Kannada, Star Sports 1 Tamil and Star Sports 1 Kannada.
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