Stayfree launches a social media campaign #StayHomeKeepMoving, with sports star PV Sindhu as the brand ambassador.
Stay free in its new digital campaign, motivates young women with PV Sindhu’s life. In the campaign Olympian and youth icon, PV Sindhu is seen showing glimpses of her life at home during the lockdown episodes. Through self-shot videos on Stayfree’s pages on Instagram and Facebook, PV Sindhu has been sharing insightful pieces into her personal life. PV Sindhu is seen spending most of her day in activities that include fitness, healthcare, and spending time with her family.
“With the new normal, when everything around is changing, bringing in new habits, ways in life, and ways of living it’s quite easy to lose sight of our dreams. But, in actual it’s now more important than ever before that we remain optimistic, determined, and stay committed to them”, said PV Sindhu. Sindhu says its been an amazing experience for her to be a part of the campaign, lead the campaign and open up her life at home showing young women everywhere that it is possible to keep moving forward towards self-development while also staying safe.
Sindhu has inspired her followers through the small glimpses of her life at home. Thereby inviting her followers to share images and videos using #StayHomeKeepMoving.
Manoj Gadgil, the vice president marketing, Johnson & Johnson Consumer Division, India, said, “Through this campaign, we stay focused to our purpose of encouraging women and again assuring them that they are not alone, we are all in this together and that nothing can or should stop them from achieving their dreams.” Stayfree has always stood true to their words by being there for their customers. It has its customer’s confidence and trust in its protection.
In this uncertain and anxiety-ridden times the brand wanted to send a message of aspiration, hope, and positivity to the young women of our country, that it is possible to do what they love, with confidence and safety, thus retain a sense of progress. More than 12 million people have already viewed PV Sindhu’s inspiring videos since the launch of the campaign. With this campaign, Stayfree continues to motivate, support, and promote the progress of our nation’s girls and women, sending out a strong message to them.
