Stayfree, one of India’s renowned and leading brands in women’s menstrual hygiene has announced Bollywood actress and popular youth icon Kiara Advani as its new brand ambassador. The actresses will be seen as the face of the brand and will be involved in multiple campaigns and advertisements for Stayfree Secure XL pads. Kiara Advani reflects the ethos and principles of the brand and portrays the role of a modern woman.
Stay free has always been a champion of women’s empowerment and has supported them in their journey to achieve their goals and fulfill their dreams. A woman’s path to securing financial independence is not easy, she has to negotiate various problems, has to face people’s stereotypical attitudes and painful realities including periods that act as hindrances to their dreams and force them to miss important opportunities in their life. Stayfree Secure XL with its unique LeakLock technology offers up to 12 hours of leakage protection giving women the freedom to available every small and big opportunity of their life without hesitation and to maximize every day.
The latest marketing campaign of Stayfree is designed by DDB Mudra Group. In the campaign, Kiara Advani represents modern women and women entrepreneurs who are ambitious with their dreams and have a can-do spirit to fulfill them.
Commenting on her association with Stayfree, the Bollywood actress, and celebrity Kiara Advani said- Today’s modern women are unstoppable, and I believe that nothing can bog down their spirit, determination, and courage of achieving something. I am glad to become the face of the brand and represent this iconic brand that strikes to help millions of young girls and women to fulfill their dreams and aspirations. The brand encourages women to chase their dreams and aspirations without any fears, shame, or discomfort associated with periods. Stayfree Secure XL offers comfort and long-lasting protection for up to 12 hours enabling women to live their lives to the fullest potential, without letting anything come between their dreams. I feel happy and proud to be a part of this campaign that encourages the can-do spirit of women.
The new campaign will go live on 24th February and will be seen across leading television and various social media platforms.
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