Aug 31, 2012: Steelbird the helmet manufacturer plans to set up 200 retail outlets across India next year under the brand ” Steelbird Riderz Shop”. The company which is headquartered in Delhi currently sell its products through 2000 direct retailers.
According to the company sources, the move is to get better visibility for their 39 kinds of helmets in the market. the company plans to set up the outlets in Delhi, Mumbai, Chandigarh, Jaipur and Lucknow.
