India, 20th November, 2024: Paragon, India’s trusted footwear brand announced its strategic expansion into quick commerce platforms through partnerships with leading platforms Swiggy Instamart and Zepto. This strategic move of expansion is to address the growing consumer demand for convenient, on-demand footwear solutions. Recognizing the growing trend of on-demand convenient footwear and the increasing emphasis on style, Paragon strategically is expanding the business to cater the growing consumer need.
In its first phase, the service has been rolled out across eight key metropolitan markets – Ahmedabad, Pune, Hyderabad, Mumbai, Gurgaon, Chennai, Kolkata, and Bangalore – with expansion plans already in motion to serve additional cities. The brand’s foray into quick commerce addresses the growing consumer need for instant deliveries, ensuring they have immediate access to essential footwear for home or unforeseen circumstances. Paragon is committed to making affordable footwear easily accessible to customers and by listing their products on Swiggy Instamart and Zepto, they’re offering a convenient solution for customers to purchase footwear at their fingertips.
Sachin Joseph, Executive Vice President of Marketing and IT at Paragon Footwear, stated, “Our expansion at quick commerce platforms has proven to be a perfect fit, as we’re uniquely positioned to fulfill the urgent footwear needs of Indian consumers within minutes. The overwhelming consumer engagement we’ve witnessed in the first phase of launch has been remarkable. With this rapid delivery model Paragon is revolutionizing the traditional footwear retail paradigm and is opening new avenues for growth while strengthening our connection with customers.”
The initial product lineup includes an extensive selection of essential footwear – basic Slippers, clogs, school shoes, kids clogs, and some ethnic range / PU. Paragon plans to expand its quick commerce presence in the northern and eastern markets with the introduction of casual footwear, further strengthening its commitment to meeting diverse consumer needs.
