India’s largest social investment and gaming platform’s partnership with RCB will build a strong brand association with Indian cricket enthusiasts
National, 25th March 2022: India’s largest social and gaming investment platform StockGro is now the official partner of the T20 paragon – Royal Challengers, Bangalore. The brand partnership deal will run through the entirety of Season 2022 where StockGro will connect with Indian cricket lovers and improve the brand recall among them.
In addition to frequent advertisements on the Hotstar app, StockGro will deepen its
sponsorship with the help of brand collateral where the organization will distribute
company merchandise like miniature bats and replica jerseys. All these
merchandises will be signed by the RCB players.
Ajay Lakhotia, Founder & CEO-StockGro states, “We are a country where cricket is a
religion with a very strong following. The lineage of cricket enthusiasts, especially of
the popular Royal Challengers Bangalore is a wonderful medley of young
enthusiasts with whom we want to connect via this partnership. We want to build our
association with the team and build a rapport with their fans to harness their interest
in the stock market and financial sector”.
StockGro will also play host to the StockGro Premier League which will include a
giveaway of RCB x StockGro merchandise and a grand prize of invite-only access
pass for the final screening at UB City, Bangalore for the winners.
Speaking of the partnership, Rajesh Menon, Vice President & Head of Royal
Challengers Bangalore said, “Royal Challengers Bangalore is a cutting-edge Gen Z
millennial lifestyle brand, and it is our pleasure to partner with a progressive new-age
fintech brand, StockGro.”
StockGro is a social investment and gaming platform developed to help users
understand the stock market nuances via gamified versions and sessions. Currently,
the app has 10 million downloads and 8.5 million average monthly users.
