Storia Foods & Beverages Pvt. Ltd recently launched its first-ever 360-degree marketing campaign “Wish it never gets over” for their range of Storia® Shakes. The brand has released 3 humorous ad films to promote the campaign, starring actor cum comedian, Sanket Bhosale. The amusing films have been skillfully designed to whimsically parody current affairs, for utmost impact.
Storia has collaborated with Prime Focus Technologies to conceptualize and design its three ad films. The multi-channel media campaign is planned and executed by Publicis Beehive. In the forthcoming 3 months, Storia’s “WINGO” campaign aims to reinforce the brand’s commitment by fostering a connection with millennials and Gen Z, to increase brand equity.
The brand’s “Wish it never gets over” (WINGO) campaign highlights Storia’s credo of disrupting the F&B market by offering India’s only trans-fat free shakes. Storia Foods & Beverages Pvt. Ltd., with their range of Storia Shakes, offer consumers India’s highest fruit content shake, which is the perfect go-to refreshment this summer.
The three ad films for the “WINGO” campaign are directed by Gabriel Ghoderao. The ads focus to lighten the grave mood amidst the ongoing pandemic, through an impactful yet humorous parody of current affairs.
Each of the three 45-second ad films focuses on promoting one specific Storia Shake flavour. The first ad released as a part of the campaign is set in a cricket league press conference setting, where the player can’t get enough of Storia’s strawberry shake.
The second ad promotes Storia mango shake wherein the actor is disappointed because there’s no more shake left for him after his workout session. The most recent of the ads promote Storia chocolate shake. The film is set with the backdrop of a political leader’s dilemma.
The fun yet impactful ad films have been released in line with the ongoing IPL, to reach the maximum audience. The brand focuses on the healthy food segment and prioritizes consumer health because everything they serve affects their health and lives.
Storia Foods & Beverages Pvt. Ltd., offers consumers the fruitiest, tastiest and thickest shakes in town. The scrumptious shakes are available in 9 flavours and are fully free from added preservatives. Storia Shakes are available in leading retail stores, the company’s D2C website and other modern e-commerce platforms like Amazon and Big Basket.
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