Vicks, a brand synonymous with family and care, today launched the third edition of its iconic #TouchOfCare campaign series, on the eve of National Doctors’ Day 2021. The past year has been challenging for several, and it’s our Doctors who have carried us on their shoulders of hope, by selflessly caring for us and our loved ones.
The third edition of #TouchOfCare, a tribute to the Doctors’ community across the state, underscores the powerful impact of care through the real-life extraordinary story of the late Dr Dnyaneshwar Bhosale. The film takes viewers on the inspiring journey of Dr Bhosale’s selfless acts of care, as he left no stone unturned to make sure many less fortunate children received life-saving medical attention during the pandemic. Gone timely, Dr Bhosale left behind his wife, kids and his dreams of building his pediatric hospital. The film may be a solemn reminder that like Dr Bhosale, many doctors lost their lives during the pandemic leaving their families and dreams behind.
Vicks, a brand synonymous with family and care, today launched the third edition of its iconic #TouchOfCare campaign series, on the eve of National Doctors’ Day 2021. The past year has been challenging for several, and it’s our Doctors who have carried us on their shoulders of hope, by selflessly caring for us and our loved ones.
The third edition of #TouchOfCare, a tribute to the Doctors’ community across the state, underscores the powerful impact of care through the real-life extraordinary story of the late Dr Dnyaneshwar Bhosale. The film takes viewers on the inspiring journey of Dr Bhosale’s selfless acts of care, as he left no stone unturned to make sure many less fortunate children received life-saving medical attention during the pandemic. Gone timely, Dr Bhosale left behind his wife, kids and his dreams of building his pediatric hospital. The film may be a solemn reminder that like Dr Bhosale, many doctors lost their lives during the pandemic leaving their families and dreams behind.
In addition to sharing Dr Bhosale’s inspiring story, Vicks has also pledged to support Mrs Bhosale to assist build a pediatric hospital in memory of her husband’s extraordinary acts of care. Committed to creating a meaningful difference and intensify as a #ForceforGood, Vicks continues to support India’s fight against Covid-19 through P&G’s Suraksha initiative. Under this initiative, P&G recently contributed towards 1 million vaccination doses for five lakh citizens in partnership with state governments and native authorities.
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