SGA PR practice to steer all strategic communication and media relations for the microfinance lender with a new age integrated growth approach towards brand building
India,14th September, 2021: SGAPR, the public relations practice of Strategic Growth Advisors Private Limited, India’s leading investor relations consultancy has won the PR mandate for Equitas Small Finance Bank, a subsidiary of holding company Equitas Holdings Ltd. The PR mandate includes working on the Bank’s research based strategic narrative, focused communication, brand building and corporate engagement.
Established in 2016, after receiving a license from the Reserve Bank of India (RBI) on 30 June of the same year, Equitas Small Finance Bank began banking on 5 September 2016 and did an initial public offering (IPO) in October 2020. Headquartered in Chennai, Equitas Small Finance Bank has swiftly risen to become one of the upcoming microfinance entities in the country. In 2021, the company partnered with India’s leading Fintech firm Niyo in 2021, to launch a mobile banking platform called NiyoX.
Speaking about the mandate, Ms. Purvi Shah, Head- PR Practice, Strategic Growth Advisors said, “At SGA PR, we are ever committed to building brands through the power of our strategic communicative approach, which has helped us to establish a rock-solid client base in just about two years. Our motto of ‘value driven consultancy’, is something that is firmly integrated into every aspect of our swiftly growing PR division, as we provide the best customized approach to every client, that has yielded phenomenal results for businesses in a short span of time. We are delighted at having forged yet another association rooted in trust and quality service. Equitas Small Finance Bank’s belief in our tenacity and unique growth centric approach to Public Relations only reaffirms our faith in our capabilities and dedication to take the SGA legacy forward.”
Vignesh Murali Head Marketing, Branding and Corporate Communications, Equitas Small Finance Bank added, “For a banking institution, it is very important to have a strategically a partner, who is perceptive of the industry and well rooted in the media world. We are very thrilled to have on board with us the SGA PR Practice, as we continue to grow and expand, and are confident in the abilities of its stellar management and research driven ideologies. SGA’s expertise in the finance domain across all its verticals will help us establish a well mapped media presence as we amplify our brand’s presence in national and international waters. Through this prized partnership, we aim to achieve new milestones with the power of focused corporate engagement.”
With over 160 trusting clients and 325+ years of combined experience of the team, SGA has today established itself as a knowledge driven unique consultancy practice. SGA provides an effective complement of Investor Relations, Public Relations and Corporate Reporting practices under a single umbrella, it is also India’s number one Investor Relations Consultancy. Some of its many services across the three domains include perception management, media management, integrated reports, specialized branding, among others.
