Aha was launched in 2020 with a transparent specialization in providing 100% Telugu content. Launched to provide 100% local entertainment in multiple languages, the regional-language streamer recently forayed into a state with Tamil web series and flicks.
As a part of further expanding within the South Indian region, it’s progressing to launch aha Malayalam in 2023. How has it been for Aha since its launch? What’s the USP that differentiates you from other regional OTT players in India? Aha was launched in February 2020 to specialize in providing 100% local entertainment through its Telugu web series and flicks, and since then has received a great response from the Telugu states and therefore the Telugu diasporas across the globe.
Allu Aravind and Ram Jupally, promoters of Aha, have built the platform from scratch, together with producer Dil Raju, Vijay Devarakonda, director Vamshi Pidipily and me. It started as a 100% Telugu OTT platform and has seen great success across the planet with its extensive content slate that has original programming of web series and flicks, with a replacement release every Friday.
That was the primary time that the globally renowned show ‘American Idol’ was dropped in the South of India. Fulfilling its promise of 100% local entertainment, Aha recently launched Aha Tamil, which has 100% Tamil web series and flicks.
The USP of the brand is to produce 100% local entertainment with diverse genres that fulfill the interest and demands of various age groups. The marketing and content team for Aha Telugu is different and based in Hyderabad, while we’ll have a very different team based in Chennai for the Tamil service.
Another differentiating aspect of the brand is that we launch fresh content every Friday, and this helps in building 100% local content habits regularly. There’s a powerful need among viewers to find content in their local languages without being lost in a very host of other language content.
The app interface will make sure that you see 100% Tamil content if you chose the Tamil plan.
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