Streax professionals launching a program to support salons that are affected by COIVD-19. The professionals who are not able to work or having hardships. Entrepreneurs and small businesses in the professional industry will need to change their ways of operation and upgrade their hygiene measures to attract customers.
Last year during the COVID-19, Streax professionals implementing the trust program to help businesses relieve the economic loss resulting from the pandemic. It eliminates the need for the partners to wait until the year-end and instantly providing monetary funds.
The other initiative taken by the brand is the salon care program, to create awareness about customer safety through webinars, training sessions for its partners, and also the distribution of the free salon kits. Also, this program helping the salons revive their businesses post lockdowns and encouraging customers and about maintaining hygienic.
The partners who are enrolling in the scheme will receive an instant cashback on the purchase of Streax products.
Benefits of the program:
- Instant 50 percent cash back on the enrolment as per slab opted.
- Streax Professional Safety Kit worth Rs 1500 for the salons who are enrolled.
- Salons will get Streax professional Hygiene range of products at a reduced rate.
The Salon safety kit was made of a customized stylist care kit which consists of multiple disposable masks, gloves, face shields, sanitizers, etc., to protect the stylist. Also, prepared a safety and hygiene SOP for its partners and stylists for creating awareness. They also conducted video conferences to interact with the customers and update them on their salon awareness and the safety perspective.
This program’s first initiative is that enabling instant monetary relief, which is a minimum of Rs. 50,000 slap for salon partners and stylists to rebound their business which is impacted by the COVID-19 crisis.
This year the streax joined hands with the salon and wellness industry’s Beautiful Heart Fund to give a special discount for the salon professionals on the purchase of its product and percentage of its share from its sales to the campaign.
In April 2021, the Beautiful hearts Fund launched, where most of the salons and wellness industry leaders came together to help salons and professionals hit by the pandemic and lockdowns around the country.
To empower the salons and stylists to handle the changing work environment in the pandemic and training them about the latest trends and techniques in the haircut. The beautiful hearts Fund doesn’t make money from sponsors and contributors. By verifying, evaluating, and approving the beneficiary on identification and then assigning them to sponsor.
Rochelle Chhabra, Head, Hygienic Research Institute Pvt. Ltd, said, all over the country, many salons, brands, stylists, and workers are severely affected. So, all the industry players stand together and want to help each other.
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