Dell Technologies declared the launch of its ‘Back to College’ campaign, which positions PCs not just as an enabler of flawless learning for students, but also provides them in-roads to seek their interests and passions.
Under the company’s ongoing outreach, ‘Yeh hai Padhai 2.0’, this campaign reasserts Dell’s commitment and how it aligns with the transforming dynamics of the education industry and an appealing effort to endow present-day youth with modern PCs that can aid them in transforming their passion into booming careers. The campaign “Back to College” confirms Dell’s faith in meaningful innovation and the part of technology in aiding #DiscoverYourPassion.
Envisioned and developed by the creative agency VMLY&R, the campaign commences with an ad film, which depicts three students using their PC, Dell Inspiron 2-in-1, to convert their passion such as gymnastics, baking, and automobile customisation into a career. The film further depicts how technology is assisting passion to merge easily into their daily lives. This innovation of Dell is all set to bring out the passion of students and blend it smoothly with the evolving technology. It’s a perfect platform to evoke the passion of the students. As technology is evolving it’s a perfect way to use it for the fulfilment of your passions.
The second leg of the campaign stars celebrity influencers Cyrus Broacha and Cyrus Sahukar teaming up with micro-influencers Parth Bajaj, Agastya Shah, and Radhika Bose, to build engaging chats about student life, innovative ways of learning, following passions and acquiring success.
While disclosing the campaign, Mayuri Saikia, Director of Marketing, Dell Technologies, India, quoted that “Present day’s college students are apprehensive, ambitious, and ardent about their hobbies. PCs play a vital part in their development and Dell’s ‘Back to College’ campaign is a stepping stone towards encouraging them to #DiscoverTheirPassion. At Dell Technologies, we are thrilled about the future of learning, and we will carry on to reassess ways to aid students to take their interests to the next level. ‘Yeh Hai Padhai 2.0’ is a mirroring of Dell influencing its technology leadership to address the emerging necessities of the education industry.”
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