SUBWAY announced an agreement with Everstone Group for expansion in India, Bangladesh and Srilanka. The master franchise agreement between the two is the largest in QSR history.
SUBWAY is the world’s renowned, largest and loved brand. It has geared up to maximize its presence and outreach in south-Asia. It is a significant step in Subway’s transformation journey and global expansion plans.
Everstone Group (Everstone) is a leading and revered private investment firm that operates mainly in the south-Asia region. Everstone’s expertise is to grow and build brands in the region.
Everstone has committed to enabling Subway to achieve desired growth. It will also maximize the number of restaurants in the coming ten years. Subway has about 700 restaurants in the region.
The company has adopted a new, modern, and inviting design. The new Fresh Forward design is developed to meet the needs of today’s consumers. All the new and existing restaurants will follow it.
The new restaurants will provide guests with comfortable indoor dining spaces as well as numerous delivery and order-ahead options, with a strong digital-first strategy.
Everstone has proven restaurant operational expertise in the region. Everstone has extensive knowledge and will ensure that Subway’s presence across India will increase exponentially in the coming decade.
Subway is a world-renowned brand. Its dedication to fresh made-to-order and better-for-you food delivered at home and in-store. This philosophy is central to the consumer trends in South Asia.
The agreement with Everstone is a step to ensure Subway’s multi-year transformation strategy. It aims to improve all aspects of the brand along with the expansion of the business around the world.
In EMEA, Subway aims to at least double its number of restaurants across the region. In the coming years, it will continue to increase its presence and seek the support of partners.
Everstone Group is overwhelmed to be a partner and custodian of Subway in the region.
The firm strongly believes that its significant experience in the QSR space and strong digital focus will help achieve the goal.
Everstone is innovative and has proved its execution capabilities before. Subway believes Everstone will enable it to become a dominant and most-loved brand in the region.
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