Sukhesh Madaan CEO Blaupunkt Audio India

Q. Can you discuss how Blaupunkt managed to stand out in India after being a top player in
the global market?

Blaupunkt is an iconic German brand with a legacy spanning over 124 years and is renowned
worldwide for its innovative advancements in the audio industry. The brand is well-known in
every market for catering to premium personal and home audio products. In India, Blaupunkt
has established a notable presence in the audio market, gaining recognition over the decades.
To cater to local preferences, Blaupunkt has meticulously customised its offerings, enhancing
features such as richer bass, contemporary designs, technological advancements, and
durability through extensive research and real-world testing. Additionally, the brand has
strategically positioned its products across various price points to ensure they provide excellent
value for money, appealing to a broad customer base.

Q. Is there any new product launch expected? What are some of the key USPs of the product?
Also, what is the target audience in the Indian market?

A. The new TS120 Bass and BTW100 Khrome+ are three of Blaupunkt’s flagship products. The
TS120 Bass Party Speaker is designed for those who crave powerful sound and vibrant bass at
gatherings and parties. It boasts impressive features like high-output drivers, deep bass
enhancement technology, and LED lighting effects that sync with the music, creating an
immersive audio-visual experience. On the other hand, the BTW100 Khrome+ represents
Blaupunkt's innovation in wireless earbuds. These earbuds combine a sleek design with
advanced functionality, featuring Bluetooth 5.0 for seamless connectivity and high-quality
audio transmission. They are ergonomically designed for comfort and stability, making them
suitable for long listening sessions or active use. The BTW100 Khrome+ earbuds also come with
a portable charging case that extends their battery life, ensuring uninterrupted enjoyment
throughout the day.

Q. ANC & ENC technology earphones have exploded in popularity over the past few years.
However, is it paramount to be innovative in this segment to stay on top of the market. How
is Blaupunkt Audio tackling innovation for ANC & ENC earbuds? Are there any segment-first
features we will get to witness from Blaupunkt ANC?

A. Yes, the ANC technology has really come to age this year. Blaupunkt is following a multi-
pronged strategy to be on top of it
1. Technology Evolution: we are leading it from the front. We launched products with the latest
tech i.e. with ENC & ANC functions which are the latest trends in the market. In fact, one of our
upcoming launches has hybrid ANC to give you the utmost feel of ANC technology.
2. Design Innovation: There is a clear preference in consumer minds for ANC & ENC along with
sleek designs. We saw this upwards shift early and all our new models are coming with them.
Additionally consumers are starting to experiment with colours so in our latest launches we are
trying to include some unique colours to the premium design.
3. Affordability: As audio technology evolves, the market undergoes continuous price
adjustments. Blaupunkt has been at the forefront of this trend, ensuring their products
combine excellent quality, advanced features, and competitive pricing. Recently, our latest ANC
earbuds were introduced at an incredibly attractive price of 1899/- reflecting our commitment
to making high-quality audio accessible to a broader audience. We aim to expand the reach of
Blaupunkt products so that more people can experience and appreciate their technological
sophistication and superior craftsmanship.
Q. How does Blaupunkt plan to thrive in the cut-throat Indian market competition, which is
dominated by companies like Boat, JBL, Mivi , One plus, and others?

A. The Indian market is teeming with new brands emerging daily. Currently, brands like Boat,
JBL, Mivi , One plus, etc. dominate the landscape. However, consumers are continually seeking

better products that offer superior value for money. Blaupunkt has recognized that consumers
desire more than just affordability. Factors such as brand value, advanced technology,
durability, and high visual appeal significantly influence purchasing decisions. Blaupunkt
delivers on all these fronts.
Regarding ANC technology, it has become a benchmark for consumers today. People
understand that this technology is a generation ahead and appreciate its benefits and
advantages. Blaupunkt was a pioneer in this field and has introduced a wide range of products,
including earbuds and speakers, that feature ANC technology.
Q. What new products can we expect from Blaupunkt Audio for this year?

A.Blaupunkt is set to launch an exciting array of new products in the coming days. The lineup
includes innovative earbuds and party speakers, featuring a high-end model with dual mic Clear
AI mics. Among the new releases is a party speaker equipped with dual 5.25” subwoofers and a
1” tweeter, delivering 75 watts of pure sound and setting a new standard in this segment.
Additionally, several other party speakers, Bluetooth speakers, and neckbands are planned to
be launched in the next few months. Each product showcases unique features and innovations,
demonstrating the impact of German excellence. The countdown has begun, so stay tuned for
these upcoming releases.