January 30, 2024: Sulwhasoo, a renowned luxury Korean skincare brand with an esteemed legacy of fifty years hosted its first-ever event in India. A realm where centuries-old beauty secrets blended seamlessly with modern innovation at their event in Mumbai on 18th January at All Saints, Khar.
Our curated experience transported the attendees to the heart of Korean wellness, revealing the time-tested ritual. The guests witnessed the fusion of tradition and cutting-edge science, creating a tapestry of beauty that transcended time. Mini Sood Banerjee, Amore Pacific’s Assistant Director & Head of Marketing and Training, welcomed the beauty enthusiasts to experience the brand’s legacy and took them through the marvels of Korean skincare and ginseng. Esteemed author and wellness instructor, Ira Trivedi, took everyone through a therapeutic sound healing & face yoga session with Sulwhasoo’s First Care Activating Serum VI and Concentrated Ginseng Renewing Cream Ex, followed by a curated spread of delicacies inspired by Korea. The beauty savants were then given a one on one beauty consultation by the brand expert. Wrapping up the event, the brand hosted the Bojagi wrapping session- Korean traditional art of gift wrapping, wherein the guests wrapped their own PR gifts in true and authentic Korean style.
The Korean skincare brand showcased all its products along with the brand’s bestsellers – First Care Activating Serum VI, Concentrated Ginseng Renewing Cream, Concentrated Ginseng Renewing Serum, Concentrated Ginseng Renewing Eye Cream, Gentle Cleansing Foam, Overnight Vitalizing Mask, Clarifying Mask, Gentle Cleansing Oil, White Ginseng Radiance Refining Mask. Sulwhasoo also unveiled the products that are launching soon in India – Essential Comfort Firming Emulsion Essential Comfort Firming Water Essential Comfort Firming Cream.
Commenting on the event and brand’s journey in India, Paul Lee, AmorePacific Managing Director & Country Head, said ‘As we reflect on our journey in India, our hearts are filled with gratitude for the warm embrace Sulwhasoo has received from all the beauty enthusiasts. Today as we host our first ever event, it marks not just a milestone but also a celebration of Sulwhasoo’s evolving relationship with the discerning consumers. Together we have woven a tapestry of beauty, blending rich traditions of Korean beauty with the diverse culture of India. Here’s to many more year of timeless beauty powered by art and culture”
A pioneer in skincare innovations that go beyond the skin’s surface, Sulwhasoo uncovered every skin’s potential in Mumbai.
