9 Jan 2025: Summercool Home Appliances, a trusted name in the home and kitchen appliances industry, has announced its partnership with the upcoming Bollywood movie “FATEH,” starring Sonu Sood. The film is produced by Sonali Sood and Umesh KR Bansal and co-produced by Ajay Dhama under Shakti Sagar Productions Film.
This partnership represents Summercool’s creativity in developing meaningful connections with its target audience by forming innovative partnerships. Under this, the company will execute several interactive marketing activities in support of building customer engagement and brand value. These include exclusive digital promotions, co-branded advertisements, and various customer engagement activities to increase the visibility of the brand. This comprehensive strategy is going to help the brand increase its coverage across various demographic segments and help to grow brand awareness on a greater scale.
Speaking on the collaboration with “FATEH,” Mr. Sanjeev Kumar Gupta, CMD, Summercool Home Appliances Ltd., said, “We are extremely excited about this successful collaboration with “FATEH” and the remarkable Sonu Sood. This is a major milestone for us, as it doesn’t just allow us to align our brand with this very powerful, inspiring cinematic narrative, but also opens up the possibility of tapping into the immense appeal that Sonu Sood brings to the table. Along with this collaboration, we are also running our ads and marketing campaigns in many of the North India cinema halls, further expanding our reach and connecting with the wider audience.”
Mr. Gupta added, “Sonu Sood has always been an inspiration to us, as he never loses his dedication towards social causes and always aims to make a meaningful difference. We, at Summercool, feel the same purpose and have always been supporting the causes that make a difference—be it the times of the COVID-19 pandemic or through our efforts to salute the unsung heroes of our nation. Much like the character Sonu portrays in the film, we strive to be strong, dependable, and impactful in the lives of our customers.”
Looking ahead, Summercool is optimistic that this collaboration will not only increase brand visibility but also strengthen emotional connections with consumers, tapping into the compelling narrative of “FATEH.”